Get up to 3 gifts when you spend $95+
Get up to 3 gifts when you spend $95+

This texture-transforming cleanser deeply cleanses, hydrates, and re-energizes for a luminous, healthier look*. The silky gel melts into a nourishing oil on skin to dissolve impurities*, and then rinses away as a soft, skin-smoothing milk*. Set the tone for your skincare routine with this revitalizing* first step.

*UK Consumer study.

This texture-transforming cleanser deeply cleanses, hydrates, and re-energizes for a luminous, healthier look*. The silky gel melts into a nourishing oil on skin to dissolve impurities*, then rinses away as a soft, skin-smoothing milk*. Set the tone for your skincare routine with this revitalizing first step.

Key Benefits:

  • Effective Cleansing - Instantly removes makeup, impurities, and buildup*.
  • Long-Term Hydration - 90% said their skin felt hydrated after consistent use**.
  • Skin Re-charging - Brightens and energizes skin for a revitalized glow*.
  • Youth-Preserving Protection - Boosts defense against skin stressors to help pause accelerated skin aging activity in minutes***.
  • Fragrance-free.

Formulated with:

  • Glaciology - Our exclusive skin-protecting and glow-boosting Super Peptide + Broad Spectrum Antioxidant Blend.
  • Super Peptide Blend - Supports elastin and collagen for healthy-looking skin while helping protect against skin-degrading enzymes.
  • Broad Spectrum Antioxidants - Strengthen skin's defenses against free radicals that can damage and unbalance the skin.
  • Niacinamide - Helps support the skin's moisture barrier for a smoother, brighter-looking complexion.
  • Glycerin - Leaves skin feeling smooth without stripping moisture.

*UK Consumer study.

**UK Consumer study on 53 women/users.

***Always use SPF.

Volume:5.2 fl oz

Use morning and evening as the first step in your skincare routine. Massage onto dry or damp skin in circular motions. Rinse with warm water to reveal smoother, brighter skin, prepped for your next step.

Coco-Caprylate/Caprate, Glycerin, Aqua (Water), Sucrose Laurate, Sucrose Stearate, Niacinamide, Tocopheryl Acetate, Alcohol, Tocopherol, 3-O-Ethyl Ascorbic Acid, Butylene Glycol, Camellia Sinensis Leaf Extract, Prunus Persica (Peach) Leaf Extract, Dimethylmethoxy Chromanol, Hydrolyzed Rice Protein, Pentylene Glycol, Propanediol, Decyl Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Myrtus Communis Leaf Extract, Sodium Benzoate, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95.

Avoid direct sunlight. Store in a cool, dry place.

WARNINGS: For adult use only. Avoid contact with eyes. If product gets into the eyes, rinse well with water immediately.

Frequently Bought Together

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 5.2 fl oz

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No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 5.2 fl oz

$19.99
4.82 star rating based on 22 reviews
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Customer Reviews

4.82 stars out of a maximum of 5
22 reviews
18 reviewers rated 5 stars
4 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

something about this texture

4 stars out of a maximum of 5

I really wanted to like this cleanser, but it’s just not a favorite of mine. I like the gel-to-oil-to-milk texture, but something about it didn’t work for me. It cleans well, but I’ve definitely tried other cleansers I prefer.

2026-09-16 by viv18**Verified Purchase**

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The best cleanser for dry skin

5 stars out of a maximum of 5

I’m so in love with this cleanser, the texture is very smooth and leave the skin so hydrating and smooth without feeling greasy. My skin is very dry and use this cleanser has helped me a lot.

2026-09-14 by Maye **Verified Purchase**

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So gentle and hydrating

5 stars out of a maximum of 5

I really like this cleanser. The texture is so nice and feels almost like it melts into my skin while I’m using it. It removes makeup and leaves my face feeling clean, soft and hydrated instead of tight or dry. I have dry, sensitive skin, so I really appreciate how gentle it feels. My skin feels super smooth after rinsing it off.

2026-09-12 by Aiskas

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Gentle, Hydrating Cleanser with a Unique Texture

4 stars out of a maximum of 5

I really enjoyed trying the No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser. I love how the texture transforms from a silky gel into an oil and then into a soft milk as you rinse it off. It effectively removes makeup and impurities without leaving my skin feeling stripped or dry, and my skin feels soft and hydrated afterward. One thing to keep in mind is that this cleanser does not foam, so if you prefer a traditional foaming cleanser, the experience may feel different. Personally, I still appreciate how gentle and nourishing it feels on my skin. I also love that it’s fragrance-free and contains niacinamide, glycerin, peptides, and antioxidants. Overall, it’s a great option if you’re looking for a gentle, hydrating cleanser that leaves your skin feeling clean, soft, and refreshed.

2026-09-10 by Dory Marz**Verified Purchase**

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My Favorite Everyday Cleanser!

5 stars out of a maximum of 5

I am absolutely in love with this No7 Prime Forever Gel-Oil-Milk Cleanser! The unique texture transformation from gel to oil to milk feels so luxurious on the skin. It effectively removes all makeup and impurities without stripping away moisture or leaving my face feeling dry. My skin feels incredibly soft, smooth, and nourished after every single wash. It has definitely earned a permanent spot in my daily skincare routine—I keep reaching for it every day!

2026-09-09 by benakholova**Verified Purchase**

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Gel Oil Milk Cleanser

4 stars out of a maximum of 5

Gives a unique cleansing experience. With a fragrance free silky gel that melts into a nourishing oil to dissolve impurities leaving soft smooth skin. My skin tends to be dry and somewhat sensitive. This cleanser has a slight lather rinses clean and feels very hydrating. I’ve been using this both morning and evening and I’m impressed with its results.

2026-09-09 by Cici

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The Ultimate Texture Transformation!

5 stars out of a maximum of 5

I’m obsessed with this texture! It starts as a gel, transforms into a rich oil that melts away makeup and buildup, and rinses off as a light milk. It leaves my skin feeling super clean, hydrated, and glowy—never tight or dry

2026-09-09 by benakholova**Verified Purchase**

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My favorite!

5 stars out of a maximum of 5

I love this cleanser! It works so well to remove makeup and hydrate the skin!

2026-08-31 by Courtney **Verified Purchase**

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The perfect milky cleanser

5 stars out of a maximum of 5

This cleanser is perfect for a first cleanse to remove all your makeup! It leaves your skin feeling so soft too!

2026-08-31 by Courtney **Verified Purchase**

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Great cleanser!

5 stars out of a maximum of 5

The Transformative Gel-Oil-Milk cleanser is really nice! I love how it transforms from a gel to oil to milk while rubbing on your face. You can use it on a dry face and then rinse or use it on a wet face which is really nice. It leaves my face feeling nice and hydrated and smooth and nice and clean which I love! It doesn't irritate my sensitive skin either. Amazing cleanser for everyone even people with sensitive skin!

2026-08-31 by Rachelnicolex21**Verified Purchase**

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