Skin Concerns

How to Reduce the Appearance of Dark Circles

how to get rid of dark circles

Finding the right eye cream for dark circles can mean the difference between dark, tired-looking eyes and a radiant, youthful-looking complexion. We explain how to help get rid of dark circles and introduce you to our best eye creams for younger, brighter-looking eyes. 

What are dark circles? 

Known as periorbital skin, the skin under the eyes is a quarter of the thickness of the skin on the rest of the face. Thinner and more delicate, the undereye area is prone to hyperpigmentation, while dark veins beneath the skin are more visible and can cause dark circles to appear.  

What causes dark circles under the eyes? 


With age, the skin’s natural fat and collagen levels deplete, causing it to thin and lose elasticity. Dark blood vessels and veins beneath the skin become more visible, causing the undereye area to appear darker.  


Dry and dehydrated skin can look dull and lackluster, causing the undereye area to appear darker 

Sun damage 

To protect the skin from sun damage, the body naturally produces a dark pigment called melanin that can appear unevenly on the skin, resulting in hyperpigmentation and dark circles below the eyes. 


The skin naturally works to repair cells overnight. With insufficient sleep, skin cannot adequately renew itself, creating a pale and dull appearance with heightened undereye circles. 

Excessive eye strain 

Staring at screens for long stretches of time can strain the eyes and cause the blood vessels in the surrounding area to become enlarged, resulting in dark undereye circles.  

How to help get rid of dark circles  

  1. Carefully remove eye makeup
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    Carefully remove eye makeup

    Removing makeup with a harsh cleanser can damage and weaken the skin, making the undereye area more prone to dark circles and puffiness. Instead, opt for a gentle yet effective makeup remover that doesn’t require excessive rubbing.  

    No7 Radiant Results Micellar Cleansing Water is formulated with gentle micellar particles to draw waterproof and long-lasting makeup away from the face, lips and eyesApply onto cotton pad, then sweep over the skin in an upward motion.  

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  2. Use an anti-aging serum
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    Use an anti-aging serum

    An anti-aging serum can help to get rid of dark circles. Lighter than a cream and infused with potent ingredients, it absorbs effortlessly into the skin, working to restore suppleness, firmness and brightness 

    No7 Youthful Eye Serum blends hyaluronic acid and Vitamin C with Vitamin A, Cassava and peptides to visibly reduce the appearance of dark circles under the eyes. It also helps with puffiness and wrinkles, and improves the feel of skin’s firmness. Dot onto the eye area after cleansing, toning and applying facial serum. Then, dab and tap into the skin to help revitalize and brighten dark under-eyes.  

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  3. Add retinol to your eye care routine
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    Add retinol to your eye care routine

    Add retinol to your eye care routine 

    Retinol supports the skin’s natural renewal process, helping to improve the skin’s tone and texture, and reduce the appearance of dark circles. As retinol can cause irritation, it’s best to opt for a gentle formula designed specifically for the under eye area.  

    No7 Pure Retinol Eye Cream is specifically formulated to be gentle to the eye area. Its lightweight formula combines .05% pure retinol with soothing shea butter, bisabolol and No7’s famous Matrixyl 3000+™ collagen peptide technology to help reduce the appearance of dark circles and puffiness. With continued use, skin looks firmer, brighter and more hydrated.  

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  4. Apply eye cream day and night
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    Apply eye cream day and night

    Used after an eye serum, an eye cream works to brighten the surface of the skin around the eye. Eye creams with radiance-enhancing ingredients like caffeine, antioxidants and hyaluronic acid are particularly effective at reducing the appearance of dark circles.  

    No7 Radiance+ Roll & Glow Eye Cream is enriched with Vitamin C, color-correcting pigments and caffeine to help reduce the appearance of dark circles, puffiness and fine lines, while instantly brightening the eye area. Dot around the eyes morning and night, then gently tap and dab into the skin for refreshed, rested and radiant-looking eyes.  

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  5. Wear sunscreen every day
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    Wear sunscreen every day

    To protect the skin from sun damage, apply a daily sunscreen or SPF-infused face cream that offers both UVA and UVB protection 

    No7 Restore & RenewLift & Luminate and Protect & Perfect face creams are all infused with a broad spectrum SPF 30 and No7’s Double Defense technology to help protect the skin from harmful UV rays and environmental stressors. Apply every morning as the last step of your skincare routine.  

    Expert Advice: Wearing sunglasses can also help to protect the delicate undereye area and help to reduce the appearance of dark circles. 

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  6. Apply a brightening eye mask
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    Apply a brightening eye mask

    To help get rid of dark circles under the eyes, supplement your daily skincare routine with a weekly eye mask that provides a highly concentrated dose of the key ingredients needed to further brighten and hydrate the skin. 

    No7 Instant Results Eye Masks are infused with a brightening formula of Vitamins C and E tvisibly reduce the appearance of dark circles and promote healthy-looking skin. Apply onto the undereye area for 15 minutes to leave eyes feeling instantly refreshed and looking brighter 

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  7. Conceal dark circles with a corrector
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    Conceal dark circles with a corrector

    Using a tinted corrector infused with key ingredients that target the causes of dark circles wilimmediately brighten the eye arewith a touch of coverage while helping improve the appearance of dark circles in the long term 

    No7 Laboratories Dark Circle Corrector blends plumping hyaluronic acid with soothing algae extract and a lightening technology to deliver fast, visible results, as well as longterm benefits. Glide the cooling massaging tip under the eyes every morning as the last step of your skincare routine to lend the undereye area a firm, calm and lespigmented appearance In two weeks, dark circles will appear visibly reduced. 

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  8. Hide dark circles with concealer
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    Hide dark circles with concealer

    Dark circles can also be minimized with makeup. Just ensure that the chosen concealer is infused with anti-aging ingredients that not only conceal dark circles, but improve their appearance in the long term. 

    No7 Lift & Luminate Triple Action Serum Concealer is formulated with No7’s Matrixyl 3000+ anti-wrinkle peptide technologyhibiscus and Vitamins A and C to blur the appearance of fine lines and wrinkles, while concealing dark circles and pigmentationDot onto the undereye area, then blend.  



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Explore our full range of eye creams for dark circles 

No7 Beauty

No7 Beauty

Writer and expert