
Protect, hydrate & brighten while creating the perfect base for long-lasting makeup*. This lightweight, fast-absorbing SPF 50 primer blends seamlessly with no white cast and delivers radiant, all-day wear.*
*UK Consumer study.
Protect, hydrate & brighten while creating the perfect base for long-lasting makeup*. This lightweight, fast-absorbing SPF 50 primer blends seamlessly with no white cast and delivers radiant, all-day wear.*
Key Benefits:
- All-Day Makeup Wear - 90% said this product effectively primed their skin for makeup*.
- Youth-Preserving Protection - SPF 50 helps shield against harmful UVA and UVB rays that accelerate visible skin aging^.
- No White Cast - Lightweight, non-greasy formula absorbs seamlessly into skin*.
- 24-Hour Hydration - 95% said it provided long-lasting moisturization**.
- Radiance Boosting - 95% said it made their skin look brighter**.
- Fragrance-free.
Formulated with:
- SPF 50 3* UVA - Helps defend against skin-aging UVA and UVB rays.
- Vitamin E - A nourishing antioxidant that helps protect against skin stressors.
- Aloe Vera - Gently soothes and calms for comfortable-feeling skin.
*UK Consumer study.
**UK Consumer study on 120 users.
^From UV protection against surface oxidative stress.
Volume:1.69 fl oz
For optimal protection and preservation, apply generously every morning as the final step in your Prime Forever™ routine. Use at least two fingers' worth of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.
Directions: Apply liberally 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating. Children under 6 months of age: Ask a doctor.
Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures, including:
- Limit time in the sun, especially from 10 a.m. to 2 p.m.
- Wear long-sleeved shirts, pants, hats, and sunglasses.
ACTIVE INGREDIENTS:
- Avobenzone 3%,
- Homosalate 10%,
- Octisalate 5%,
- Octocrylene 8%
Aqua (Water), Cera Alba (Beeswax), Cyclopentasiloxane, Cetearyl Alcohol, Isopropyl Palmitate, Ceteareth-20, Cyclohexasiloxane, Benzyl Alcohol, Carbomer, Hydroxyacetophenone, Phenoxyethanol, Triethanolamine, Sodium Stearoyl Glutamate, Tocopheryl Acetate, Maltodextrin, Aloe Barbadensis Leaf Juice, Citric Acid.
Warnings: For external use only. Do not use on damaged or broken skin.
When using this product, keep out of eyes. Rinse with water to remove. Stop use and ask a doctor if a rash occurs.
Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.
Protect the product in this container from excessive heat and direct sun. Store in a cool, dry place. Avoid contact with fabric.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
This is a lightweight dual action product, great to have spf and primer in one product. It absorbs well and doesn’t have a white cast. Works great on its own or with makeup. It does provide a nice smooth base for makeup.
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I've been using this product for almost a month now and I love how it protects my skin. It absorbs easily, I always apply it before makeup and touch it up throughout the day.
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I’ve been using this product for almost a month now, and I love how it protects my skin; it absorbs easily. I always apply it before putting on makeup and touch it up midday.
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The Prime Forever SPF primer is great! It goes on nice and absorbs really easy. It doesn't leave a white cast either which I love. It has SPF 50 so I don't have to worry about sun damage or adding another step into my skincare with a separate SPF. It makes makeup go on seamlessly and makes it look nice and smooth. It doesn't have a scent either which is great for sensitive skin. It has not caused any irritation either. Great primer I have been using it very day!
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I’ve been testing the No7 Prime Forever SPF 50 Primer and it has quickly become a staple in my morning routine. Finding a high-protection SPF 50 that doesn't feel heavy, greasy, or leave a white cast under makeup can be tough, but this formula absorbs so smoothly. It gives skin a hydrated, radiant base without feeling oily, and foundation glides over it seamlessly with zero pilling. I also love that it's fragrance-free and packed with skin-loving ingredients like Aloe Vera and Vitamin E to keep skin calm and hydrated all day. If you want serious daily sun protection and a flawless, long-lasting makeup base in one quick step, this is a must-try.
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This sunscreen leaves your skin super dewy and no white cast. The aloe vera also helps soothe any sunburn.
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This primer has quickly become one of my favorite steps in my makeup routine! It feels lightweight on my skin, absorbs beautifully, and leaves my skin looking hydrated and radiant without feeling greasy. My makeup goes on so smoothly over it, and having SPF 50 built in is such a bonus for everyday wear.
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I used this prime forever SPF 50 primer and it felt great on my skin, lightweight, no white cast, smooth and great absorption, non greasy. Great natural glow and long lasting.
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This is a great multi benefit product, primer and spf. As for spf it doesn’t have a white cast and it’s really lightweight, and as a primer it’s works well under makeup. It’s a great base and layers well with other skincare and makeup. No pulling. Love that’s it’s spf 50.
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I love that this is lightweight on my skin and includes SPF. I apply this before my makeup and my makeup stays on all day. It’s super lightweight and absorbs fast into my skin doesn’t feel greasy and helps prevent wrinkles and aging
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