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Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*. This lightweight, satin-sheer formula enhances bounce, glow, and hydration* and helps boost skin resilience against visible early signs of aging**.

**UK Consumer testing. Always use SPF. From UV protection & antioxidant protection against surface oxidative stress.

*UK Consumer study.

Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*. This lightweight, satin-sheer formula enhances bounce, glow, and hydration* while helping boost skin resilience against visible early signs of aging**.

Key Benefits:

  • Youth-Preserving Protection - Boosts defense systems against skin stressors to help pause accelerated skin aging activity in minutes**.
  • Awakens Luminous Skin - Skin looks instantly brighter and more radiant*.
  • Texture Softening - Fine lines appear filled, and dry skin looks visibly smoother*.
  • A Healthy-Looking Glow - 91% agreed***.
  • 100HR Hydration^ - Delivers long-lasting moisture.
  • Supple Skin - Supports collagen and elastin for bouncy, plump-looking skin*.
  • Clinically proven and fragrance-free.

Formulated with:

  • Glaciology - Our exclusive skin-protecting and glow-boosting Super Peptide + Broad Spectrum Antioxidant Blend.
  • Super Peptide Blend - Supports elastin and collagen for healthy-looking skin while helping protect against skin-degrading enzymes.
  • Broad Spectrum Antioxidants - Strengthen skin's defenses against free radicals that can damage and unbalance the skin.
  • Niacinamide - Helps support the skin's moisture barrier for a smoother, brighter-looking complexion.
  • Hyaluronic Acid^ - Hydrates for plump-looking skin.

***UK Consumer study on 113 users.

**UK Consumer testing. Always use SPF. From UV protection & antioxidant protection against surface oxidative stress.

*UK Consumer study.

^Instrumental study.

Volume:1 fl oz

Use morning and evening after cleansing, applying evenly over your face and neck. Follow with your Prime Forever™ moisturizer. For optimum skin protection, use SPF daily.

Aqua (Water), Butylene glycol, Pentylene glycol, Glycerin, Niacinamide, Isoamyl laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl acetate, Silica, Ammonium acryloyldimethyltaurate/VP copolymer, Xanthan gum, Propanediol, Hydrolyzed rice protein, Sodium hyaluronate, Citric acid, Tetrasodium glutamate diacetate, Ascorbyl glucoside, Decyl glucoside, T-butyl alcohol, Myrtus communis leaf extract, Potassium hydroxide, Camellia japonica flower extract, Sodium benzoate, Dimethylmethoxy chromanol, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95.

Avoid direct sunlight. Store in a cool, dry place.

WARNINGS: For adult use only. Avoid contact with eyes. If product gets into the eyes, rinse well with water immediately.

Frequently Bought Together

No7 Prime Forever™ Preservation Serum 1 fl oz

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No7 Prime Forever™ Preservation Serum 1 fl oz

$39.99
4.89 star rating based on 46 reviews
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No7 Prime Forever™ Weightless Moisturizer 1.69 fl oz

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No7 Prime Forever™ Weightless Moisturizer 1.69 fl oz

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Customer Reviews

4.89 stars out of a maximum of 5
46 reviews
41 reviewers rated 5 stars
5 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

The best product

5 stars out of a maximum of 5

I love how lightweight and smooth this serum feels on my skin! It absorbs easily and leaves my skin feeling hydrated and refreshed. A lovely addition to my skincare routine!

2026-10-12 by Lady Lascar

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Such a Good Product

5 stars out of a maximum of 5

I'm a big No7 beauty fan and the primer forever collection is soooo soooo good!!!

2026-10-12 by mads

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Perfect base for makeup🤍

5 stars out of a maximum of 5

I absolutely love this serum! It feels lightweight on the skin, absorbs quickly, and creates a perfectly smooth base for makeup. My skin looks hydrated and glowy all day🤍

2026-10-07 by Mari maghradze

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Such a nice serum!

5 stars out of a maximum of 5

This serum is so beautifully made, from the creaminess down to the light weight texture. I love it and how it feels so nice on my skin. I use this as a preventative for aging, but I can tell that my skin looks and feels more plump, has a smooth texture, even tone, and is super hydrated after just a single use.

2026-10-02 by Stephies_reviews

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Amazing Serum

5 stars out of a maximum of 5

I absolutely love this serum. It’s lightweight and a thinner formula. It is so hydrating and makes my skin feel so silky smooth!

2026-10-01 by Cindy132

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Amazing Product!

5 stars out of a maximum of 5

I’ve been loving this product! It feels great on my skin and has become a nice addition to my beauty routine. I love how easy it is to use and how fresh and comfortable my skin feels after using it. I would definitely recommend it to anyone looking to add a quality product to their skincare routine.

2026-09-30 by Arlettys

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The best serum of all✨🤯

5 stars out of a maximum of 5

The serum feels very fresh and too good on the skin since I started using prime forever my skin feels more beautiful, fresh, soft has me obsessed this is one you should add to the list✨

2026-09-29 by avatarsiren

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A Lightweight Serum for Smoother, More Radiant Skin ✨

5 stars out of a maximum of 5

I’ve been loving the No7 Prime Forever Preservation Serum! It feels lightweight and silky on the skin, absorbs beautifully without feeling sticky and leaves my skin looking smoother, fresher & more radiant. I especially love how it layers so easily with the rest of my skincare and makeup. It’s definitely become a lovely addition to my routine! 💙✨

2026-09-28 by Raven with ribbons

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Perfect

5 stars out of a maximum of 5

I’ve been loving this serum! It feels so nice and lightweight on my skin, and it leaves my skin feeling smooth, hydrated, and fresh without feeling heavy or sticky. I have sensitive combination skin, so I really appreciate how comfortable it feels. Definitely one of those products I’ve genuinely been enjoying in my routine!

2026-09-26 by Giarco**Verified Purchase**

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I love it

5 stars out of a maximum of 5

Is perfect to my skin , I adore , is very very good

2026-09-24 by Yianabelys

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