How to Make Skin Look Younger for Longer

how to prevent wrinkles

While the appearance of fine lines is an inevitable part of the natural aging process, lifestyle and environmental factors can deepen wrinkles and cause skin to age prematurely. Fortunately, a healthy skincare routine can help to target these key signs of aging. Read on to discover how to help prevent the appearance of wrinkles and keep skin looking younger for longer.  

What causes wrinkles?  

With age, collagen and fat levels in the skin naturally deplete, causing a loss in plumpness and elasticity, and enhancing the appearance of wrinkles. Other causes of fine lines include: 

  • Dehydration: Dry, dehydrated skin often feels flaky and tight, while fine lines look more pronounced.  
  • Environmental stressors: While environmental stressors can damage the skin barrier, UV rays can break down the collagen in the skin. Both can cause fine lines to appear.  
  • Facial expressions: Frowning, smiling and squinting can cause wrinkles to appear on the forehead, neck and around the eyes. 

While wrinkles are both natural and inevitable, some measures can be taken to delay and reduce their appearance.  

How to help prevent wrinkles 

1. Apply SPF every day 

To protect the skin from sun damage, apply an SPF-infused face cream that offers broad spectrum protection – even on overcast or rainy days.  

No7 Early Defence Day Cream is infused with a broad spectrum SPF 30 and No7’s Double Defense technology to help protect the skin from harmful UV rays and environmental stressors. Apply every morning as the last step of your skincare routine.  

2. Add hyaluronic acid to your daily routine 

The key to plump, hydrated and youthful-looking skin, hyaluronic acid is a powerful humectant that helps to replenish moisture levels and improve the appearance of fine lines and wrinkles.    

No7 Advanced Ingredients Hyaluronic Acid & Camellia Oil are formulated with different molecular weights of hyaluronic acid and camellia oil to deliver both instant and long-lasting hydration, helping to plump the appearance of skin. Apply once a day to help prevent and reduce the appearance of wrinkles. 

3. Use a peptide-based serum 

A powerful anti-aging ingredient, peptides help to maintain skin’s moisture levels by supporting the skin’s natural moisture barrier. When applied topically, they lend skin a smoother, firmer and more youthful-looking appearance.   

No7 Protect & Perfect Intense Advanced Serum blends a next-generation peptide technology with antioxidants and hyaluronic acid to reduce the appearance of fine lines, while helping to lift and firm the skin. Apply morning and night to the face and neck after cleansing to keep skin looking younger for longer and help prevent the appearance of both forehead and neck wrinkles.   

4. Apply retinol at night 

Retinol supports surface skin’s natural renewal process, helping to smooth texture and tone, while reducing the appearance of fine lines and wrinkles.   

No7 Advanced Retinol 1.5% Complex Night Concentrate combines age-defying Matrixyl 3000+™ peptide technology with a next-generation retinol complex to help smooth the skin overnight. Apply once a week to help prevent the appearance of fine lines and wrinkles. 

5. Keep skin hydrated 

With age, skin becomes drier and more prone to wrinkles. Applying a nourishing moisturizer can help to maintain hydration levels and lend skin a smoother appearance. The best cream to prevent wrinkles will be formulated with hydrating hyaluronic acid and brightening Vitamin C, keeping skin looking supple and youthful.  

No7 HydraLuminous Water Surge Gel Cream blends our HydraDrench Complex with antioxidant-rich Vitamin C to keep skin feeling hydrated for up to 72 hours, while No7 Early Defence Night Cream is formulated with Lipopeptides and Vitamin A to help skin recover while you sleep and reduce the appearance of those first fine lines. 

6. Use eye cream sooner rather than later  

Thin and delicate, the skin under the eyes is a quarter of the thickness of the skin on the rest of the face. It’s particularly prone to wrinkles, with first lines typically appearing below and around the eyes.  

The best eye cream to prevent wrinkles can help delay the appearance of fine lines. No7 Early Defence Eye Cream is formulated with our Double Defence technology, Lipopeptides and Vitamin A to help reduce the appearance of those first fine lines and enhance skin’s natural defenses, keeping it looking younger for longer. 

7. Get 8 hours of sleep  

Throughout the day, the skin is exposed to harmful environmental stressors that can damage the skin and emphasize signs of premature aging. While sleeping, the skin works to repair this damage. 

However, a lack of sleep can jeopardize this natural renewal process, with skin unable to effectively repair damage or build up its defenses against future environmental stressors. Getting 6-8 hours of sleep will help support overnight renewal.  

8. Drink plenty of water  

Water helps to keep the body healthy and hydrated, but skin is the last organ to receive this hydration. Drink too little and skin is left thirsty, dehydrated and prone to fine lines. 

Applying a cream to prevent the appearance of wrinkles won’t work effectively unless you’re also drinking at least 8 glasses of water a day to help maintain healthy skin. 


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No7 Beauty

No7 Beauty

Writer and expert