Serums boast highly concentrated formulas packed with key ingredients that target specific skin concerns – but they must be applied correctly to deliver desired results. Read on to discover how to apply face serum, as we answer the most commonly asked questions about serum application and explain where it fits into your skincare routine.
How to apply face serum FAQs
Should you apply serum before or after moisturizer?
Serums have very lightweight formulas consisting of small molecules that can be effectively absorbed by the skin. A moisturizer, however, affects the surface layer of the skin, creating a protective barrier.
As such, a serum should always be applied before a moisturizer to allow the key ingredients to deeply hydrate and nourish. The moisturizer then works to lock those ingredients in.
Should you apply oil before or after serum?
Much like moisturizers, facial oils create a protective barrier over the skin that would hinder the absorption of any further products. A serum should always be applied before a facial oil.
Should you apply a serum before or after a concentrate?
Concentrates are very similar to serums and help to target specific skin concerns. However, while serums often bring together multiple ingredients, concentrates usually consist of one key ingredient, like hyaluronic acid or retinol. A concentrate should be applied before a serum to allow that key ingredient to take effect without being diluted by other ingredients.
Apply a concentrate onto the face after cleansing and toning, wait two minutes, then apply a serum.
How to apply serum on the face
A face serum should be used as part of a daily skincare routine and applied onto clean, dry skin after cleansing and toning, but before moisturizing.
Step 1: Cleanse
To allow the key ingredients to be effectively absorbed, a serum should always be applied onto clean skin.
Morning and night, before applying serum, cleanse with a gentle face wash to help dissolve makeup, impurities and pollutants, and leave skin feeling clean and revitalized.