Prime Forever™ Serum
Our scientifically proven serum reduces skin ageing activity within minutes^.

Multiple factors can contribute to accelerated skin aging. These include free radicals, which cause stress to the skin; UVA and UVB rays, which cause damage; and enzymes that break down collagen and elastin.
A NEW innovation powered by advanced research into skin longevity. PRIME FOREVER dramatically reduces skin aging activity*, helping preserve skin in its visible prime.
Formulated with our exclusive Glaciology™ and world-first peptide technology, to support skin's natural defenses against accelerated visible aging.
Glaciology™ is formulated with a unique blend of ingredients to target the visible effects of environmental aggressors^+ and help preserve skin at its visible prime** .
Antioxidant Complex: Our most advanced antioxidant blend yet, providing broad-spectrum protection against a wide range of free radicals.
Rice Peptides: Help protect against protein-degrading enzymes within the skin, helping preserve collagen.
Exclusive Peptides: Our exclusive peptide innovation helps support youthful levels of collagen and elastin.

Based on evidence that there is a 70% reduction in visible aging with daily use of our Prime Forever regimen, over 20 years you would only show 6 only years of visible aging.
Simulation - Marta, age 31, from London - using scientific modeling based on a 70.4% reduction in visible aging from daily use of Prime Forever regimen including SPF 50 Five Star UVA-rated Primer.
Within minutes, Prime Forever reduces skin aging activity for 24-hour preservation^ .
So that over many months, skin looks as if no time has passed+.
The reviews are in....
"My skin has honestly never been better. It’s glowing" - Emma, Worcestershire^*

Our scientifically proven serum reduces skin ageing activity within minutes^.

Our highest protection against UVA and UVB rays, the number one cause of skin aging.

Our gel-like moisturiser plumps, smooths, evens & hydrates^^ skin for a healthy-looking glow++.

Deeply cleanses, hydrates, and preps skin to help tackle effects of accelerated aging factors^^.

Curated routines to help preserve skin at its visible prime**.
*From UV protection & antioxidant protection against surface oxidative stress. [Excludes cleanser].
^+Pollution and UV rays. Consumer studies assessing improvements in the appearance of early lines, dullness, loss of firmness, uneven skin tone.
**Collection designed with UV and Antioxidant protection to help keep skin in its visible prime for longer.
^Antioxidant protection against surface oxidative stress. Always use with SPF
+Consumer study using Prime Forever serum and SPF 50 Primer. Excludes Moisturizer & Cleanser
^*Received free samples of the regimen
^^UK Consumer study
++UK Consumer study on 110 women