Get up to 3 gifts when you spend $95+
Get up to 3 gifts when you spend $95+

Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*. This lightweight, satin-sheer formula enhances bounce, glow, and hydration* and helps boost skin resilience against visible early signs of aging**.

**UK Consumer testing. Always use SPF. From UV protection & antioxidant protection against surface oxidative stress.

*UK Consumer study.

Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*. This lightweight, satin-sheer formula enhances bounce, glow, and hydration* while helping boost skin resilience against visible early signs of aging**.

Key Benefits:

  • Youth-Preserving Protection - Boosts defense systems against skin stressors to help pause accelerated skin aging activity in minutes**.
  • Awakens Luminous Skin - Skin looks instantly brighter and more radiant*.
  • Texture Softening - Fine lines appear filled, and dry skin looks visibly smoother*.
  • A Healthy-Looking Glow - 91% agreed***.
  • 100HR Hydration^ - Delivers long-lasting moisture.
  • Supple Skin - Supports collagen and elastin for bouncy, plump-looking skin*.
  • Clinically proven and fragrance-free.

Formulated with:

  • Glaciology - Our exclusive skin-protecting and glow-boosting Super Peptide + Broad Spectrum Antioxidant Blend.
  • Super Peptide Blend - Supports elastin and collagen for healthy-looking skin while helping protect against skin-degrading enzymes.
  • Broad Spectrum Antioxidants - Strengthen skin's defenses against free radicals that can damage and unbalance the skin.
  • Niacinamide - Helps support the skin's moisture barrier for a smoother, brighter-looking complexion.
  • Hyaluronic Acid^ - Hydrates for plump-looking skin.

***UK Consumer study on 113 users.

**UK Consumer testing. Always use SPF. From UV protection & antioxidant protection against surface oxidative stress.

*UK Consumer study.

^Instrumental study.

Volume:1 fl oz

Use morning and evening after cleansing, applying evenly over your face and neck. Follow with your Prime Forever™ moisturizer. For optimum skin protection, use SPF daily.

Aqua (Water), Butylene glycol, Pentylene glycol, Glycerin, Niacinamide, Isoamyl laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl acetate, Silica, Ammonium acryloyldimethyltaurate/VP copolymer, Xanthan gum, Propanediol, Hydrolyzed rice protein, Sodium hyaluronate, Citric acid, Tetrasodium glutamate diacetate, Ascorbyl glucoside, Decyl glucoside, T-butyl alcohol, Myrtus communis leaf extract, Potassium hydroxide, Camellia japonica flower extract, Sodium benzoate, Dimethylmethoxy chromanol, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95.

Avoid direct sunlight. Store in a cool, dry place.

WARNINGS: For adult use only. Avoid contact with eyes. If product gets into the eyes, rinse well with water immediately.

Frequently Bought Together

No7 Prime Forever™ Preservation Serum 1 fl oz

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No7 Prime Forever™ Preservation Serum 1 fl oz

$39.99
4.86 star rating based on 36 reviews
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No7 Prime Forever™ Weightless Moisturizer 1.69 fl oz

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Customer Reviews

4.86 stars out of a maximum of 5
36 reviews
31 reviewers rated 5 stars
5 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

I really love it!

5 stars out of a maximum of 5

I really love it! This primer is perfect for heat days!

2026-09-20 by Tay Valiante

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Hydrates

4 stars out of a maximum of 5

No. 7 Prime Forever Serum has a lightweight texture that feels comfortable on my skin. It absorbs quickly without any sticky residue. It leaves my skin smooth and hydrated.

2026-09-19 by mamabearsreviews

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Great product

5 stars out of a maximum of 5

This product effectively enhances the natural radiance and luminosity of the skin.

2026-09-18 by Leslie

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Excellent serum

5 stars out of a maximum of 5

i love this serum, is my skin so much fine and soft, no burns or a bad quality, the essence is good and the quantity is enough for weeks as a use daily in an skin care routine.

2026-09-17 by Sara**Verified Purchase**

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Loving it

5 stars out of a maximum of 5

Love this!! It's a great, lightweight serum, and works well on my skin. I am under 20, which I know this product isn't really marketed for my age group, but I still find it effective for early wrinkle prevention. As serums go, this is very easy to use and does wonders for firming!!

2026-09-17 by meddyo

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Lightweight Serum That Feels So Smooth

5 stars out of a maximum of 5

I’ve been enjoying the No7 Prime Forever Preservation Serum because of how lightweight and silky it feels on my skin. It absorbs quickly without leaving a sticky or heavy finish, and my skin feels smoother, softer, and nicely hydrated afterward. I also love how easy it is to layer into my routine under moisturizer and makeup. The packaging feels sleek and premium too. A lovely everyday serum for keeping skin looking fresh and well cared for.

2026-09-14 by Ash

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Super hydrating

5 stars out of a maximum of 5

This such a lightweight serum that is super hydrating for my skin. I apply this after toner and apply my moisturizer after. Absorbs super fast a must try

2026-09-14 by Lih888

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Lightweight and silky texture

5 stars out of a maximum of 5

Gifted in exchange for my honest review. I’ve really enjoyed using this serum. The lightweight and silky texture absorbs quickly and layers into my routine without feeling heavy or sticky. My skin feels noticeably hydrated, soft, and smooth after applying it, with a healthy-looking glow. I also like that it contains niacinamide, hyaluronic acid, peptides, and antioxidants and is fragrance-free. A lovely everyday serum that I’m happy to keep reaching for.

2026-09-14 by Beauty_bites_and_beyond

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Plump skin looking ✨✨

5 stars out of a maximum of 5

I’ve been loving the No7 Prime Forever Serum! ✨ It feels lightweight and silky, absorbs beautifully, and leaves my skin looking smoother, plumper, and more radiant. Perfect for that healthy, youthful glow! 💕

2026-09-12 by HanhD

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Feels so nice on my skin

5 stars out of a maximum of 5

I’ve been loving this serum! It feels super lightweight and smooth, and it absorbs into my skin really quickly without feeling sticky. My skin feels soft, hydrated and a little more plump after using it. I also love how nicely it layers under my moisturizer and makeup. Definitely an easy serum to add to my everyday routine.

2026-09-12 by Aiskas

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