
Protect your future skin today
Prime Forever helps pause visible signs of skin aging, helping preserve skin at its visible prime+.
Within minutes, it reduces visible skin aging activity for 24-hour preservation from the moment of application^.
Meet the range
Prime Forever™ Transformative Gel-Oil-Milk Cleanser
• Deeply cleanses, hydrates and preps skin to tackle the impact of accelerated aging factors to help preserve skin’s visible prime**.
• Instantly removes make-up, impurities and build up, revitalizing tired skin**.
• 90% said their skin felt hydrated after consistent use++.
Prime Forever™ Serum
• Our clinically proven serum reduces skin aging activity within minutes and preserves skin for 24 hours*^.
• Long-lasting hydration for 100 hours.
• 91% said their skin felt healthier^^.
Prime Forever™ Weightless Moisturizer
• This gel-like moisturizer plumps, smooths, evens & hydrates skin***.
• Skin looks brighter & revitalized*-.
• 90% said they had a healthy-looking glow~.
Prime Forever™ SPF50 Primer
• Protection against UVA and UVB rays, the number one cause of skin aging.
• Skin looks hydrated, brighter and makeup is kept in place all day**.
• 93% said it absorbed quickly into the skin^~.
Build your perfect Prime Forever routine
*From UV protection & antioxidant protection against surface oxidative stress. [Excludes cleanser]
+UK Consumer testing. Always use SPF
^From Antioxidant protection against surface oxidative stress
^*UK Consumer study using Prime Forever serum and SPF 50 Primer
**Consumer study over 1 week
***Always use SPF. Consumer study over 4 weeks
*-Consumer study over 2 weeks
++Consumer study on 97 users over 4 weeks
*^From antioxidant protection against surface oxidative stress. Always use SPF
^^Consumer study on 91 users over 8 weeks
~Consumer study on 104 users over 8 weeks
^~Consumer study on 63 users over 4 weeks












