No7 Face Serums
Often an unsung hero in skincare, a good face serum can make a visible difference to your complexion that makes a perfect pair to your favorite moisturizer.
Lightweight and fast-absorbing, serums deliver targeted ingredients to help address specific skin concerns while enhancing the rest of your routine.
Our selection of neck and face serums addresses everything from fine lines and wrinkles to uneven skin tone and hyperpigmentation.
Powered by advanced ingredients, including anti-wrinkle Matrixyl 3000+ peptide technology and antioxidants, each formula is designed to support a healthier-looking finish for your skin.
Whether you’re aiming for a brighter complexion with a blend from our No7 Lift & Luminate line, seeking an anti-aging serum from our No7 Protect & Perfect collection or looking to reverse the visible signs of skin damage with No7 Future Renew, there’s something for every routine.
Explore our expert selection of beauty serums today.
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Frequently Asked Questions
A face serum delivers concentrated ingredients to the skin to address specific concerns like fine lines, dullness, uneven tone, dryness, or firmness. It’s like a supplement for your skin.
Serums are lightweight and designed to absorb quickly, helping boost the results of your skincare routine.
Yes. Most face serums are designed for daily use and work best when used consistently. Regular use helps maintain results over time, such as smoother, brighter, or more hydrated-looking skin.
You could use serum in the morning, at night, or both – depending on the formula.
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Morning: Serums with antioxidants could help protect skin from daily environmental stress.
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Night: Serums focused on encouraging repair or renewal may support skin while you sleep.
Always follow with a moisturizer and apply SPF in the morning.
Apply serum after cleansing and before moisturizing. Use 1–2 pumps or a few drops, gently pressing the formula onto your face and neck.
Allow it to absorb fully before applying moisturizer.
For more details, see our guide on Applying Face Serum Correctly.
Apply face serum to clean, slightly damp, or dry skin. Slightly damp skin may help spread the serum more easily, but always ensure your face is clean before application.
The best face serum for mature skin is one that targets visible signs of aging, such as fine lines, wrinkles, loss of firmness, and uneven tone.
Look for anti-aging serums or anti-wrinkle serums with proven ingredients that support smoother, firmer, and more radiant-looking skin.
Yes. Serums and moisturizers have different roles and complement each other, delivering the best visible results when used together.
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Serums: deliver targeted ingredients to the skin.
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Moisturizers: visibly lock in hydration and support the skin barrier.
Using both helps to give your skin more comprehensive care.
Common mistakes when using a serum could include:
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Using too much product (a little goes a long way)
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Skipping moisturizer after serum
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Applying serum out of order - it should come before moisturizer in your routine
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Not using it consistently
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Forgetting SPF in the morning when using active serums
Explore our edit of No7 serums, formulated to apply seamlessly between your toner and moisturizer.
With lightweight formulas adapted for day, night, or both, each one is developed with carefully balanced, effective ingredients.
Choose from the illuminating power of vitamin C, the visibly firming effects of retinol, the hydrating benefits of hyaluronic acid, and more.
Upgrade your skincare routine with a targeted formula with our neck and face serums.