How to Find the Best Moisturizer

Woman with moisturised and hydrated skin

Known as an emollient, a moisturizer works to lock in vital hydration that’s essential for healthy-looking, balanced skin. It also helps to reinforce the skin’s naturally protective moisture barrier, shielding against environmental stressors. Without it, skin is left vulnerable to dehydration and premature aging. Read on to discover how to find the best moisturizer for your skin type and concerns.  

When and how to apply moisturizer  

Moisturizer should always be applied as the last step of your skincare routine. Cleanse and tone the skin, then apply a concentrate and/or serum. Wait 90 seconds before massaging a moisturizer on top.  

The moisturizer serves to hydrate the surface of the skin, while locking in the lighter ingredients of the serum and concentrate 

How to find the best face moisturizer 

While all skin types can benefit from a good moisturizer, different skin types require varying amounts of hydration. This will influence the texture of your chosen moisturizer and determine whether you need a lightweight gel or a richer cream. Then, consider the additional skin concerns you’re looking to treat. Moisturizers can offer anti-aging, brightening and sun protective benefits. 

To help you find the best moisturizer, we share our favorite No7 face creams for common skin concerns. 

  1. Best moisturizer for dry skin 
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    Best moisturizer for dry skin 

    Dry skin produces less sebum than other skin types and often feels rough, flaky and tight. While instinct suggests using a thick and creamy moisturizer to treat dry skin, this may not actually be the best approach 

    Best practice is to use a gel-cream formula filled with ingredients that prevent moisture loss. Hyaluronic acid, with its capacity to hold up to 1,000 times its weight in water, is a great choice. Other ingredients that help to strengthen and protect the skin barrier, like antioxidants and Vitamin C, are also beneficial for dry skin.  

    We recommend No7 HydraLuminous Water Surge Gel Cream. A cool, refreshing gelcream, it absorbs instantly and delivers an immediate burst of moisture that helps to keep skin hydrated for 72 hours. It also blends antioxidant-rich Vitamins C and E with Pollution Shield Technology to help protect skin from external aggressors. Apply every morning for fresher-looking skin.  

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  2. Best moisturizer for combination skin 
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    Best moisturizer for combination skin 

    Combination skin is characterized by an oily nose, forehead and chin (the T-zone) and dry, flaky skin on the cheeks and along the hairline. As such, the best moisturizer for combination skin will boast a hydrating, oil-free formula that delivers long-lasting hydration to the dry patches, without clogging pores or exacerbating sebum production.  

    We recommend No7 HydraLuminous Water Surge Gel. Boasting an oil-free gel formula powered by naturally derived plant hydrators, it helps to moisturize the skin without congesting the pores. Apply every morning to flaunt a fresh, dewy-looking glow.   


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  3. Best moisturizer for oily skin 
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    Best moisturizer for oily skin 

    Oily skin produces excess sebum and often looks shiny, with blocked and congested pores. This excess sebum, however, doesn’t equate to effective skin hydration. Daily moisturizing is important for all skin types, including oily skin.   

    To help keep oily skin moisturized and supple, apply an oil-free face cream that hydrates while helping to rebalance sebumOil-free, water-based gelslike No7 HydraLuminous Water Surge Gelare particularly beneficial, as they don’t clog pores.  


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  4. Best moisturizer for mature skin 
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    Best moisturizer for mature skin 

    With age, the lipid barrier grows weaker and the skin naturally produces less sebum, collagen, and elastin, resulting in dry, lackluster complexion that appears crepey and thin.  

    As such, the best moisturizer for mature skin should help to hydrate and make the skin feel firmer and more lifted. We recommend No7 Restore & Renew Multi Action Face & Neck Day Cream SPF 30. Designed to target the key signs of aging on both the face and neck, it’s formulated with No7’s unique anti-wrinkle, firming and brightening complexes to help fortify and nourish the skin. After 2 weeks, the face and neck look younger, lifted and less crepey.*  

    *Based on consumer perception study. 

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  5. Best face cream for wrinkles  
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    Best face cream for wrinkles  

    A natural consequence of the aging process, wrinkles appear when the body starts to produce less collagen and elastin from the age of 30. Free radicals and external factors can also speed up the aging process, accentuating fine lines. Consequently, the best face cream for wrinkles protects skin against environmental stressors, while restoring youthful-looking skin.  

    Boasting No7’s powerful anti-wrinkle peptide technology, Matrixyl 3000+, and Double Defence Technology, No7 Protect & Perfect Intense Advanced Day Cream SPF 30 helps to protect the skin from the sun and environmental stressors, while hydrating and smoothing the appearance of fine lines and wrinkles. 

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  6. Best face moisturizer with SPF 
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    Best face moisturizer with SPF 

    A broad-spectrum face moisturizer with SPF, like No7 Early Defence Day Cream SPF 30helps to protect skin from the sun’s UV rays. It also boasts No7’s Double Defence Technology to boost skin’s natural defenses and keep skin looking younger for longer.   

    Expert Advice: No7 Restore & Renew, Lift & Luminate, and Protect & Perfect face creams also boast broad-spectrum SPF30.  

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  7. Best moisturizer for sensitive skin 
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    Best moisturizer for sensitive skin 

    Sensitive skin often has an adverse reaction to the harsher ingredients, dyes and fragrances found in some topical skincare products, resulting in redness, itchiness and inflammation. 

    While No7’s Restore & Renew face cream and HydraLuminous Water Surge Gel and Gel Cream are all suitable for sensitive skin, No7 Lift & Luminate Triple Action Day Cream SPF 30 is one of our favorites for mature sensitive skin. It combines No7’s powerful anti-wrinkle peptide technology, Matrixyl 3000+, with hyaluronic acidhibiscus and Vitamin C to help even out skin tone and visibly reduce the appearance of wrinkles.  

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  8. Best brightening moisturizer for dull skin 
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    Best brightening moisturizer for dull skin 

    Dull skin occurs when dead cells build up on the surface. As these cells flatten and dry out, they’re unable to reflect light, creating a dull and lackluster appearance.  

    To transform the appearance of dull skin, apply a brightening moisturizer that not only helps to replenish lost moisture, but re-energizes and illuminates tired-looking skin. 

    We recommend No7 Radiance+ Vitamin C Daily Brightening Moisturizer. Powered by brightening Vitamin C, this fast-absorbing moisturizer delivers a daily burst of revitalizing hydration to leave skin looking radiant and feeling nourished. 



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No7 Beauty

No7 Beauty

Writer and expert