Love No.7. I just wish there was a way to see the makeup in person to be able to pick the color better. I wish it was a little darker.

This is my go to foundation because of how well it matches my skin tone and overall the coverage, finish, etc. I'm debating finding another foundation to use though because of the amount of product that is lost in the bottle. Once the pump stops working, it's almost impossible to get the remaining makeup out of the bottle. Sometimes I'll mix in some water or leave it upside down, but it is a really inefficient way to use it. When the makeup still lines the sides of a glass bottle, you know there is still plenty left....just no way to get it out. PLEASE change your packaging!!!!!

perfect amount of medium coverage and the SPF is an amazing plus!! stays on all day and looks flawless!

Good foundation. Stays on and doesn't make my skin greasy or oily. I was surprised I like this more than the matte version because with my skin matte usually looks better but I do love this. Shade is a pretty decent match as well.

Good coverage, it looks good except I do add a drop or two of my favorite facial oil to add some hydration to my skin. Otherwise I will look way too dry. But I really enjoy this foundation.

Only foundation I will use. It covers so well. It's very smooth and it doesnt show your pores like some do.

I love this product! I typically never wear foundation but this has changed my life! It provides medium to light coverage and feels perfect on the skin. I have combo skin and set with a powder and don't have a problem but maybe a shine at the end of the day. I love that I can get it at the drugstore too. Highly recommend for light make up wearers

My face has never looked better. Not only does this product give me full coverage, but it leaves my face feeling smooth and flawless. I don't have to worry about it fading away through out the day. I recommend this product to everyone.

As summer approaches I needed to find a longwear and sweatproof alternative to my beloved IT cosmetics CC cream. I have very dry skin and like a natural to dewy finish which can be difficult to find in a long wearing foundation. I started searching online and this product was recommended a few times. No7 has a good reputation and is cruelty free so I figured I'd try it. It is my first brand purchase. So far I'm very happy with the foundation. It goes on best with a sponge, especially if you have any dry patches because it does tend to cling to them. The coverage is medium and can be built up toward full. It does a great job of covering up redness and hyperpigmentation spots. The finish is slightly dewy, really makes your skin look young and healthy. It does oxidize slightly right after applying but it's nothing that would keep me from using it. I haven't worn it through strenuous activity yet, but it easily held up to a light sheen of sweat. It does last all day and I had no issues with it breaking up on me at all. The price is good, but the product can be difficult to try. I managed to find it at my local target, but they didn't carry all the shades there and I know some people, myself included, don't like purchasing foundation without swatching it.

I like it because it leaves my skin looking silky, it is not very greasy, and it leaves a very natural look.