I really like the way the serum goes on, it's super smooth and soft and I like the way it feels on my skin, not sticky and a softness about it. It has appeared to diminish fine lines and wrinkles so far on my face while also firming my face and neck. The serum has no fragrance and a smell of cleanliness about it. Does not leave a shine or oily residue. I am seeing results from this product and would recommend it.