I was excited to try this mascara but it wasn't what I was expecting. It made my lashes clumpy and it didn't volumize them at all. Wouldn't recommend.

I loved this product. I use it daily and it makes my lashes look thick and full. I would recommend this product to anyone for daily use, as well as a night out.

The first time I wore it, I went behind it with normal mascara and it definitely left a very dramatic result. The second time, I only wore this mascara, and it's definitely a stand alone mascara. I love the way it created length to my eyelashes, however, it's a little clumpy and I went behind it with a regular eyelash brush to kind of separate it. Would I purchase it at my own will, more than likely not.

I don't trust very many drug store mascaras because they are prone to clumping and flaking. This mascara was very surprising! I have long, pin straight eyelashes that are almost impossible to keep a curl. This mascara easily lifted my eyelashes and had volume last all day with no clumping or flaking. The brush is a little big for my taste and it makes me accidentally stain my eyelid but i just remove it with a wet a-tip. One con was that it claims to have fibers in the formula that increases length but I didn't see any. Other than that, I highly recommend this product.

I was pleasantly surprised by this mascara! It goes on evenly, and I haven't seen any flakes at all. I usually put two coats on and the result is epic! It's like a 3 second makeover for your eyes! The only thing I didn't care for was at the end of the day it seemed to make slight dark spots under my eyes like it rubbed off. It wiped off really easily and wasn't a problem for me. Overall I love it, and I will definitely use this again!

I use this for daily wear and for nights out. I would not say i'd use for day time use when I want my makeup to feel light and airy. I would say it's better for a night out when I wear more makeup. The cons is how clumpy and dry the mascara feels. It did make my lashes look longer.

Good applicator, easy to apply. I like a fat brush and this one is on the larger side which I appreciate. I have dry eyes and use drops often, and this seemed to stay put as well as some higher end brands through the day. while it gives great length, it lacks the volume I want in a standalone mascara. I don't like to layer different brands and formulas and have to have the extra fuss, I like a one and done that lengthens and volumizes. This kisses the mark on that, but could be great for someone who already has some natural thickness but needs some help with length.

No7 sent me this free sample through the BzzAgent sampling program. I must admit that I was a little nervous because most mascara that I used in the past were messy and didn't last. This mascara actually lasted all day, was not messy at all and very easy to apply. Really great for beginners as well. This is a must have in your makeup bag

This isn't the best mascara I've ever used, but definitely saw solid lengthening and minimal clumping.

This mascara is pretty decent at extending lashes but it takes time. This mascara seemed to stay wet for longer than others I've tried and that doesn't lend itself well to adding another layer or two when you're in a hurry so I had to leave it with just one a few times. It does give a good bit of lash build even with just one layer though. It did feel a bit lighter than some of the other mascaras I have tried so that was a really nice feature, it didn't feel like anything was caked on my eyes. I would use this mascara on occasion but I'm not sure that it would be my go-to because it stayed wet for what felt like quite a while. I have kids hanging on me and things to do, it's hard to just sit and let my eyelashes dry.