All customer reviews

i bought this foundation a couple years back not knowing what to expect of it and not having heard a word about it before. somehow a couple years back when i was even more dumb with my money and used to picked up any product and put it in the bag, i would find a bunch of gems bc i became in love with this stuff along with many other products i purchased on a whim and i think that's the best thing ever lmao. anywho, this is a light medium coverage foundation that gives a youthful and healthy glow to the skin. it'd be great for the summer when you want to wear something lightweight that just smooths over the skin but still has spf. i put this on my mom and she's in her late 40s and she adored it, so this would probably be nice on mature skin as well.

I just started using this foundation and I like it a lot. Although I am not used to using a liquid foundation, I really like the coverage it provides, and how it evens out my skintone and eliminates redness. It is a little more difficult to apply an even coat all over, but I am getting the hang of it. I love how light the foundation feels on my skin, it is not greasy or heavy on my skin. I also have sensitive skin, and this foundation comes right off with a make up wipe at the end of the day and hasn't caused any blemishes or irritation. I also love that it has added sunscreen in it. Very important for fair skinned people!

If you haven't tried this foundation yet - DO IT! I hate a heavy foundation and this foundation is just the perfect consistency for me. It provides coverage and it's not cakey. I love the price point too! I've been using this foundation for almost 3 years and can't see changing any time soon!

I got the No 7 Lift & luminate triple action serum foundation in Cool Ivory and must say I love it! I didnt think this color would work for my lt-med complexion but it matches it perfectly. This goes on so smooth and spread out very nice and the foundation is thick and creamy. It does not dry out my skin and keeps it feeling smooth and moisturized all day long. I have tried many foundations but am now hooked on this one so it will be part of my routine for now on. The price on this is really great to!

I alternate between this foundation and the matte and equally love them both! Full coverage

I was searching for a drug store foundation that would perform as well or better than my previous favorite , Born this way, and this hit the mark. I have dry skin and most foundations are too dry but this one is smooth, moisturizing and comfortable to wear. I prefer to feel like I am not wearing makeup. This provides medium coverage which can be built up and yet it feels very light. I actually choose this most days over high end foundations . I will be purchasing a back up and would recommend to anyone looking for a beautiful foundation that is not dry or heavy.

I love this foundation. Has such a beautiful natural glow. It is very lightweight. The only con is it is not full coverage. I have no acne or scarring so I am not sure how it would cover in those areas. I put this foundation on with a beauty blender and set it with setting spray to keep the light weight feeling this foundation gives.

This is a very useable foundation. It leaves the face flawless and radiant. I apply with a brush and it covers and evens out my skintone.

Love love love this foundation!! Wonderful coverage that feels like there's nothing on your skin. Not to mention but it's also good for your skin with all that skin care goodness in their now premier skincare lines. Will Definitely be recommendin this to everyone looking for a new brand.

I have super dry skin and I love the formula of this foundation. It hydrated my skin and has a beautiful coverage. I like that it is buildable because I'm a full coverage kind of a person. It also has the Lift & Luminate Anti-aging Serum built in, which I absolutely love.