All customer reviews

If you haven't tried this foundation yet - DO IT! I hate a heavy foundation and this foundation is just the perfect consistency for me. It provides coverage and it's not cakey. I love the price point too! I've been using this foundation for almost 3 years and can't see changing any time soon!

I got the No 7 Lift & luminate triple action serum foundation in Cool Ivory and must say I love it! I didnt think this color would work for my lt-med complexion but it matches it perfectly. This goes on so smooth and spread out very nice and the foundation is thick and creamy. It does not dry out my skin and keeps it feeling smooth and moisturized all day long. I have tried many foundations but am now hooked on this one so it will be part of my routine for now on. The price on this is really great to!

I alternate between this foundation and the matte and equally love them both! Full coverage

I was searching for a drug store foundation that would perform as well or better than my previous favorite , Born this way, and this hit the mark. I have dry skin and most foundations are too dry but this one is smooth, moisturizing and comfortable to wear. I prefer to feel like I am not wearing makeup. This provides medium coverage which can be built up and yet it feels very light. I actually choose this most days over high end foundations . I will be purchasing a back up and would recommend to anyone looking for a beautiful foundation that is not dry or heavy.

I love this foundation. Has such a beautiful natural glow. It is very lightweight. The only con is it is not full coverage. I have no acne or scarring so I am not sure how it would cover in those areas. I put this foundation on with a beauty blender and set it with setting spray to keep the light weight feeling this foundation gives.

This is a very useable foundation. It leaves the face flawless and radiant. I apply with a brush and it covers and evens out my skintone.

Love love love this foundation!! Wonderful coverage that feels like there's nothing on your skin. Not to mention but it's also good for your skin with all that skin care goodness in their now premier skincare lines. Will Definitely be recommendin this to everyone looking for a new brand.

I have super dry skin and I love the formula of this foundation. It hydrated my skin and has a beautiful coverage. I like that it is buildable because I'm a full coverage kind of a person. It also has the Lift & Luminate Anti-aging Serum built in, which I absolutely love.

I hated wearing foundation with all my heart. I said I wouldn't wear it until I found the perfect one I made up in my head. Someone recommended this to me and I thought I'd give it a chance and WOW! It is everything I wanted in a foundation. Super light, never Cakey, looks like a second skin, and is a medium coverage but is buildable.

If it wasn't for the Walgreen's beauty expert, I'd probably end up with another wrong color foundation. I really like this foundation! Perfect for my uneven skin tone! 3 in 1 ! Reduced wrinkles, skin looks firmer and even out skin tone! Its little oily but I'm okay with it. _Ù÷_ [product:no7-lift-luminate-triple-action-serum-foundation-spf-15-fair-shades-1oz]