All customer reviews

I love that this mascara is unique. It has vitamin E and Shea Butter to nourish and condition your lashes. I also love that it curls your lashes at just about the right amount. This is something that would be added to my shopping trips

I am a mascara junkie and I have tried so many different types over the past couple years. This one has a really nice brush that applies the product perfectly to the entire length of your lashes. There is no clumping and it makes your lashes look longer. It also washes off cleanly with face cleanser. I have tried lancome, thrive causmetics, and some others recently and I would rank this one up there as one of the top five. This is a fantastic, budget-friendly mascara that performs as well as, if not better than the big department store brands. 2 thumbs up!

I occasionally use No7's The Full 360 mascara in my makeup routine so I had high hopes for trying No7 The Full 360 Ulra mascara. I always use a primer under mascara but for this review I tried it with and without a primer then I compared it with another mascara by using The Full 360 Ultra on my right eye and the other on my left. The brush is shaped like an hourglass or 3-D figure eight where the spoolee is thick on the ends and tapered in the middle where the original Full 360 brush is a "C-shape" curve with a slender tip. I am not partial to using one type of brush over the other in all instances; I get the best results with regard to length and volume by alternating coats with different style spoolees. I was hesitant to apply it directly to my lashes because it is a very viscous formula that clings to the brush. For best results wipe some product off before applying or "scrape" on the inner rim of the tube as you pull it out. The initial coat was lackluster as no product was on my inner lashes and the outer ones were slightly clumped. A second coat after 8 seconds fixed both issues giving a uniformly shiny, black coat to my top lashes. I needed three coats for a "complete look" and my lower lashes were difficult to coat using the large brush. I had good volume and very good curl but I didn't see noticeable results with the length. After looking at closeup photos with the "opposite eye test" the end results were very close. I think this is a good mascara for the price point and it works best when worn over a primer (for added length) and it is crucial to apply at least 2 or 3 coats.

I really enjoy using this mascara! It's been long lasting and very black. I like how it doesn't smudge and smear. So happy ot have this in my beauty kit.

This stuff makes your eyelashes look phenomenal! I will be buying this again and again!

This mascara really elongates my lashes and makes them look Fuller. What I love is also feeling like they are nourished and not just being loaded down with heavy makeup.

This reminds me a bit of Too Faced mascara but better. It does a great job of coating the lashes evenly while adding volume and length. I really think they knocked this one out of the park. I don't find it clumpy at all or difficult to maneuver given that the brush is wider set. I wear it over a lash primer for extra volume as my lashes are thin; I believe it would work well on its own for those with thicker and/or darker lashes.

This mascara is my new favorite!! After just 2 coats my lashes look like I'm wearing falsies. Nice dark black color that dries quickly. I had no clumping issues and lots of compliments!!! Every makeup lover needs this mascara!!

Wasn't the blackest mascara I've ever tried but it gave great volume and length and to me that is the perfect mascara. Only thing I'd do to make better is make it blacker. Blacker the better.

I really like that this mascara lengthened my lashes. It gave volume as well, with a super dark formula. I did not like the size of the wand because it was huge. This mascara wand had a lot of extra mascara on it and had to be wiped off on the sides of the tube before use. It is neither wet or a dry formula, so I did like that. The biggest problem with this mascara is the transfer to my upper eyelids throughout the day. It could be because I have long eyelashes that touch my upper eyelids or because the formula wasn't waterproof. I won't be purchasing this mascara in the future unless it becomes available in a waterproof formula.