All customer reviews

I already have long eyelashes, so I wear mascara sparingly. However, this mascara went on smoothly and made my lashes look even fuller and longer yet still natural. It was also super comfortable and lightweight...loved it!

I'm so impressed with the No7 Full 360 Ultra Mascara in Black/Brown! First I love the wand and it perfectly coats each lash. The wand is perfectly sized and you don't have to worry about poking your eyes. You need 2 to 3 coats to see volumized lashes and it actually volumizes without clumping. My lashes feel soft not brittle and I will consider buying more from No7 brand. I'm really impressed plus no smudging or flaking love it.

No7 Full 360 Ultra Mascara in shade Black Brown is an awesome choice for an everyday mascara. It gives a natural look but you can really tell the difference! I like the shade of this one too!

I always have issues with selecting Mascara but I got the surprise of my life this one changed my life. It is great, it is stayed on and looked awesome, it never came off.

No.7 blew my mind. Point blank period. This is the kind of mascara you MUST use thin coats, allow each coat time to dry before applying more. THAT ☝ is the ONLY "CON" ABOUT NO.7 THE ULTRA (MY Nickname for this awesomeness!) I generally DO NOT like these types of Mascaras.. # 1 fibers-every mascara with lengthening fibers ive tried ends up with irritated eyes from 'fiber fallout'.. NO THANK YOU. However No.7. ? Very little to no fiber fallout. No irritated eyes! Yaay! # 2"Hydrating" mascaras always end up sliding down my face before lunch(raccoon eyes). No Thank you. However No.7 DID NOT BUDGE.. I had a very stressful hectic kinda sweaty day during my 1st No.7 mascara day. I was mind blown when I finally looked in the mirror waiting to see cringe, only to find... What is this?? No smudgies?? No black eyes? No mascara sliding down my face? How could it be? Wow Boots!! # 3 I prefer TINY mascara brushes because my eyelashes are non-existent, lol!!. No.7 has an Hourglass shaped brush. I can't say I was not intimidated, I definitely was. But I gave it the old college try anyways. I went slow. I wiped excess mascara off & used thinner coats- its a very rich formula, i mean Vit E& SHEA !! I used multiple coats& I found myself IN LOVE. I think I might've found my new go-to Daily mascara!! Thanks No.7!

First off it is so hard to find this particular shade. It is so flattering and gives me a very natural yet beautiful look. It accents my eyes and really accents my eyelashes and makes them fuller, and longer. It didn't flake or rub off easily. I found my new favorite mascara! I wear mascara every day and I highly recommend you try this one.

I am so excited to find the perfect drug store mascara. No7 Full 360 Ultra Mascara Black Brown is an excellent mascara, and one I reach for time and time again. I love the color, how it legthens my lashes, how the brush coats root to tip each lash, and that it last all day. I have not experienced any clumping, and always get flawless lashes. I love the volume this mascara gives me as well. Overall, I love this mascara, because it performs in all major areas. Unlike other mascara's, I know I will get consistency and excellence performance. I receive compliments all the time, and always recommend this brand to others. I will definitely repurchase, and recommend to others around me.

This mascara is wonderful - stays all day, applies easily- only had to use one stroke instead of several like many others! I highly recommend.

My lashes look so much fuller! I love this product!

Surprised by this mascara! My lashes feel nourished and the application glides on smooth. One coat made a huge difference on my light and thin eyelashes