All customer reviews

This really made my lashes look 500xs more fuller and thicker. I fell in love and will only buy this product from now on.

I am beginning to love this mascara and finding myself reach for it more then I thought I would on 1st impression. You gotta play with it and find what works for u. It's heavier then most on the lashes but I think less is more (one or 2 coats). After 12+ still no flakes or raccoon eyes. Yay! It is very good at making lashes longer 100%. Only down side is not very good at making thicker or fuller. It has a pleasant scent strange enough and will hold a curl for 12+ hrs (tested it lol), the curved wand makes it easy if u shape and hold for 25-30 seconds b4 removing wand from lashes! A++ At end of night removes easily with makeup wipe! Think might be my new go-to for natural look days!

I have been looking for a mascara for years that doesn't have a weird wand or won't mess with my eyes, clump up, run or just be plain awful. FOUND IT!

The formula for this mascara seems like it could be good. Dark - but doesn't flake. But, I can't get passed the horrible brush. I'm not sure if it's the shape or how thick it is, but it's the hardest mascara wand to use that I have ever tried.

The No7 Full 360 Ultra Mascara is great! It made my lashes look so much fuller. The wand makes application super easy and I didn't have any problems with smudging or flaking. It's also long-lasting. My mascara looked nearly as good at the end of the day as it did when I applied it 10 hours earlier. This is a great product that will definitely stay in my beauty rotation.

Applied nicely. The wand is wide and big size so easy to hold and apply. A little clumpy but over all descent. My lashes are thin and it did give my lashes some volume. This product was given to me to try and review.

This a good mascara to use. I have even used it during the winter storm, and it has held up. It's easy to wash off with an oil cleanser or makeup remover, and doesn't clump.

The No7 Full 360 Ultra mascara definitely makes my lashes look longer and gives me a natural look. The Mascara formula is thick on the wand. When I try to remove some of the product from the brush it does not apply well...It clumps. I recommend applying it very lightly...My lashes look super long even with my glasses on. I wish it made my lashes look thicker and fuller. Overall I appreciate the nourishing ingredients and I think it's a decent natural looking mascara. I received this as a free sample.

No7 Full 360 Ultra Mascara Black/Brown is almost perfect. The wand picks up a lot of product, and following the directions to wiggle it back and forth while swiping 3 coats on results in much thicker longer looking lashes. I never take the time to curl my straight lashes, but this mascara has good hold keeping them trained without curling. I did an all day and accidental overnight test, and this doesn't smear, but it does flake quite a bit throughout the day, which is my only complaint. However, when you wipe the flakes, they do not smear or darken your under eye. I honestly have never had a non-waterproof mascara that did not smear when wiping away any flaking with just my fingers. It also washes off very easily with regular face washing, despite a strong staying power, minus the flaking. Bottom line, I really like this mascara. If it did not flake, it would be perfect, but the fact that I can just swipe under my eyes to wipe away any flaking without having it smear is a huge plus. I would purchase this again.

I think that this mascara is definitely a "must buy" as it is easy to apply and stays on all day long. I have used this product for about 3 weeks now and haven't experienced any product transfer or flaking. This product is similar to L'oreal Lash Paradise; however, the mascara brush is unlike any other I have seen before. The thicker bristles on one end help to expertly separate and lengthen the outermost lashes. I would definitely repurchase this mascara and highly recommend it to others. I tried the black/brown shade and it was perfect for my fair skin tone and eye coloring.