I am seeing an improvement in skin tone and wrinkles. Has a nice smell

I like the package design. The pump lets you control the amount, nothing wasted. Unscented, or such a light scent that I can't really describe it. I'm sensitive to smells, so I appreciate that! Serum is not runny, applies easily, absorbs quickly (non-greasy) and leaves my skin feeling SO soft in the morning. (Reminds me of when I was a teenager and thought my skin would look/feel like that forever!) My only complaint is that there are no instructions on the tube itself, so be sure to thoroughly read the package insert.

Started using No7 Retinol twice week and I started peeling face even though I used moisturizer following. I'm surprised I had such a reaction although I did like some of the results where the peeling wasn't bad. I do recommend as long as you are VERY careful. This is best OTC product available. It will help with fine lines. I may be able to use more frequently as skin adjusts to product. Time will tell. Definitely worth buying because better than most

I love the way this feels on my face! I thought I hound see an improvement but my husband really did. I am excited to find a product that works so well and priced so reasonable. Looking forward to using this everyday.

I really like this product because it helps my skin so much. I’ve been using it from the beginning.  I like how it feels and works.  

I just started to use this cream at night. It is quite soothing so far and a little goes a long way. I use retinol serum and have had no burning or or any issues. Let’s see how this works!

I have found this retinol product to be a great addition to my akin routine. I love using all the retinol products as they have done wonders for my senior skin (77 years old).

I like this product a lot!!! One of the best in the stores

I started using this about 2 yrs ago  Amazing  result!! I  could use higher % Because my skin doing well now   It’s truly amazing product 

It works very well...I love it!