Along with sunscreen, dermatologists often recommend using retinol serum to help improve signs of aging – but what does retinol serum do exactly, and why is it such a powerful anti-aging product? Keep reading to discover the benefits of retinol serum and find the best No7 retinol serum for your skin.
What is retinol serum?
There are two common types of retinol serums: pure retinol serums with highly concentrated formulas that should be introduced gradually into a skincare routine and used just once a day; and milder retinol serums that blend retinol with other skincare ingredients and can be used morning and night. Both can visibly improve the appearance of the tone and texture of the skin.
The benefits of retinol serum
Encourages surface skin cell renewal
When applied topically onto the skin, retinol is effectively absorbed by the skin. This helps support the skin’s natural renewal process.
Improves the appearance of fine lines and wrinkles
Retinol serum can help skin feel thicker and enhance its ability to retain water, improving the appearance of fine lines and wrinkles.
Brightens, smooths, and evens skin tone
By supporting surface skin’s natural cell turnover, retinol serum helps to smooth skin’s texture, reduce the appearance of pores and pigmentation, and brighten skin tone.
How often should you use retinol serum?
A serum that blends retinol with other key ingredients can be used twice a day (morning and night) from first use, while a pure retinol serum should be gradually introduced into a skincare routine. Apply every third evening to build skin’s tolerance, then gradually increase to nightly application.
How to use retinol serum
A retinol serum should be used after cleansing and toning, as part of your regular skincare routine. Follow with a hydrating night cream and apply SPF moisturizer the next morning.
Best retinol serums
1. No7 Pure Retinol 0.3% Retinol Night Concentrate 1 fl oz
Combining a next-generation retinol complex and our advanced peptide technology, this 1.5% retinol concentrate helps to reduce the appearance of fine lines and pores, while refining skin tone. With continued use, skin appears firmer, lifted, brighter, and more radiant.
Gradually introduce this retinol concentrate into your skincare routine, applying it every 3 days onto clean, dry skin to build tolerance. Increase to nightly use.
2. No7 Restore & Renew Firming Serum
Formulated with age-defying ingredients (including a pro-retinol complex that supports the skin’s natural renewal process), this No7 retinol serum penetrates the skin’s surface layers, helping skin feel renewed. With continued use, it can improve the appearance of deep wrinkles, while helping skin to feel firmed, evened, brightened, and lifted.
Apply morning and night after cleansing and toning, as part of a daily skincare routine. Then, apply the Restore & Renew Multi Action Day or Night Cream.
4. Youthful Eye Serum
$23.99
Formulated with a powerful anti-aging blend of vitamin A, cassava and peptides, as well as hyaluronic acid, vitamin C and soft-focus spheres, this No7 eye serum instantly revitalizes and brightens the appearance of the under-eye area. With continued use, the appearance of wrinkles, dark circles, and puffiness is visibly improved.
Dot the eye serum around the eyes, then gently dab and tap into the skin. Follow with your favorite No7 eye cream.
5. No7 Protect & Perfect Wrinkle Reducing Serum 1 fl oz
Powered by retinoids, hyaluronic acid, and our powerful anti-wrinkle peptide technology, this No7 serum helps to reduce the appearance of fine lines and wrinkles, while replenishing skin with moisture.
Apply morning and night after cleansing and toning. Then, use the Protect & Perfect Day or Night Cream.
6. Early Defence Glow Activating Serum
Blending retinoids with our powerful anti-wrinkle peptide technology, Matrixyl 3000+, this No7 retinol serum helps to clear and refine the appearance of pores, while supporting skin’s defenses and its natural renewal process. Skin appears healthier in just 1 week.
Morning and night, apply onto a clean face and neck. Then, follow with the Early Defence Day or Night Cream.









