What Does Retinol Do For Your Skin?
Here's how retinol benefits the skin and why we recommend incorporating it into your routine.
87% said their skin looked smoother*
*Consumer study on 162 UK women over 7 weeks
Visibly reduces wrinkles
Targets the appearance of 7 key signs of aging around the eyes to firm, lift, hydrate and brighten skin.
Instantly restores moisture*
Face and neck look and feel younger, firmer, hydrated and more even toned.
*Consumer study on 93 UK women
Maximum strength, most effective form of retinol
Targets 7 key signs of aging and visibly transforms skin over time†. For experienced users.
Step 1: After cleansing, apply Line Correcting Booster Serum (or the booster serum of our choice) directly to lines and wrinkles
Step 2: Massage a pea-sized amount of the Age‑Defying Serum of your choice to entire face
Step 3: Gently dot an apple seed-sized amount of the Age‑Defying Eye Cream of your choice under each eye and around the contour area and then blend in
Step 4: Massage a pea-sized amount of the Age‑Defying Day Cream in small, upward circles over face and neck
Step 1: Apply 2 pumps of No7 Advanced Retinol Night Concentrate to cleansed skin
Step 2: Gently dot an apple seed‑sized amount of No7 Pure Retinol Eye Cream under each eye and around the contour area and then blend in
Step 3: Massage a pea‑sized amount of No7 Pure Retinol Night Cream in small, upward circles over face and neck
Step 1: Cleanse Remove Makeup with Gentle Cleanser
Step 2: No7 Pure Retinol 1% Retinol Night Concentrate: Limit initial use to once or twice a week on non-consecutive nights, gradually increasing frequency to every other night, then every night as tolerated. As a guide, it can take at least 6 weeks to reach nightly use. Do not use with other retinols.
Step 3: No7 Pure Retinol Post Retinol Soother: Dispense onto fingertips and gently massage into the skin. Use daily, even when not using retinol products. On the days you use your No7 Pure Retinol 1% Retinol Night Concentrate use the Post Retinol Soother afterwards, to help support skin’s tolerance to retinol by ensuring skin is moisturized.
Step 1: After cleansing, apply Line Correcting Booster Serum (or the booster serum of our choice) directly to lines and wrinkles
Step 2: Massage a pea-sized amount of the Age‑Defying Serum of your choice to entire face
Step 3: Gently dot an apple seed-sized amount of the Age‑Defying Eye Cream of your choice under each eye and around the contour area and then blend in
Step 4: Massage a pea-sized amount of the Age‑Defying Day Cream in small, upward circles over face and neck
Step 1: Apply 2 pumps of No7 Advanced Retinol Night Concentrate to cleansed skin
Step 2: Gently dot an apple seed‑sized amount of No7 Pure Retinol Eye Cream under each eye and around the contour area and then blend in
Step 3: Massage a pea‑sized amount of No7 Pure Retinol Night Cream in small, upward circles over face and neck
Step 1: Cleanse Remove Makeup with Gentle Cleanser
Step 2: No7 Pure Retinol 1% Retinol Night Concentrate: Limit initial use to once or twice a week on non-consecutive nights, gradually increasing frequency to every other night, then every night as tolerated. As a guide, it can take at least 6 weeks to reach nightly use. Do not use with other retinols.
Step 3: No7 Pure Retinol Post Retinol Soother: Dispense onto fingertips and gently massage into the skin. Use daily, even when not using retinol products. On the days you use your No7 Pure Retinol 1% Retinol Night Concentrate use the Post Retinol Soother afterwards, to help support skin’s tolerance to retinol by ensuring skin is moisturized.
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Retinol is a gold standard ingredient in skincare due to its transformative effects on skin. No7’s Retinol collection is developed with Pure Retinol which is proven to be more effective and powerful than retinol derivatives. It’s known to support cell turnover in the surface layer of the skin and improve the appearance of key signs of aging.
No7 Pure Retinol 1% Night Concentrate includes 1% Pure Retinol (our maximum strength form of retinol), bisabolol (to help skin feel soothed), niacinamide (to help support skin’s moisture barrier) and collagen peptide-based technology (our next generation age-defying complex).
Retinol works by increasing the rate of cellular turnover in the surface layer of the skin, which can cause irritation.
Once tolerated, use 2 pumps nightly (a pea-sized amount).
*Consumer study on 93 UK women
**Consumer study on 203 UK women from the first use
† Consumer study on 143 UK women (over 8 weeks)