What To Look For in a Face Serum

A skincare essential, face serums offer targeted action for healthy and younger-looking skin. But what are the best serum ingredients?

Read on to discover the different types of face serum and what to look out for when choosing a serum for your skin type, concerns and goals.

What is a face serum?

Face serums are lightweight yet highly concentrated formulas infused with key ingredients that target the visible signs of various skin concerns. As they are highly concentrated, they contain smaller molecules than a typical moisturizer, making for easier absorption of the ingredients into the skin’s surface.

Discover the Power of Serums


Discover the Power of Serums

Serums are highly concentrated formulas packed with key ingredients that target the signs of aging and dull skin.

2021-03-01 08:41:55By No7 Beauty

How to choose a face serum

Which type of face serum you choose will depend on your personal skincare goals, as some are designed to target specific skin concerns, while other serums are tailored for specific skin types.

Types of serums

No7 face serums typically fall into 3 categories: anti-aging, brightening and hydrating.

Anti-aging serums

Anti-aging serums are ideal for mature skin and help to reduce the appearance of signs of aging (wrinkles, fine lines and dark spots). They do this by working alongside skin’s natural renewal process to fill out the appearance of fine lines and wrinkles.

Key ingredients in anti-aging serums typically include retinol and collagen peptides.

What Does Retinol Do for Your Skin?

Ingredient Glossary

What Does Retinol Do for Your Skin?

Retinol benefits the skin by encouraging surface skin cell renewal and helping to improve the appearance of fine lines and wrinkles.

2021-09-17 08:09:45By No7 Beauty

Skin brightening serums

Skin brightening serums help to boost radiance and combat dull skin. They are typically formulated with antioxidants and help to help fade dark spots while improving the appearance of skin tone, texture and overall complexion.

Key ingredients typically include Vitamin C, glycolic acid and niacinamide.

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The Benefits of Vitamin C Serum for the Skin

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Hydrating serums

Hydrating serums are ideal for dry or dehydrated skin. They help to improve the overall complexion of the skin while providing a plumper, smoother appearance..

Key ingredients typically include humectants like hyaluronic acid that work to draw water into the top layer of the skin. They can also include nourishing ingredients like lipids, ceramides and glycerin.

Discover No7’s range of face serums

No7’s anti-aging serums

No7 Line Correcting Booster Serum is a powerful, targeted booster face serum formulated with proprietary collagen peptide technology. It’s proven to reduce the appearance of stubborn lines and wrinkles in 6 different areas by up to 5 years in 12 weeks*.

*Based on expert assessment of under eye and/or crow’s feet wrinkles correlated to age

No7 Pure Retinol 1% Night Concentrate harnesses the power of No7’s highest strength retinol. It combines 1% pure retinol with collagen peptide-based technology to target the 7 key signs of aging to reveal smoother, firmer, more radiant-looking skin.

No7 Dark Spot Correcting Booster Serum is an anti-aging serum clinically proven to improve the appearance of dark spots, age spots and sunspots in just 2 weeks*. It’s also formulated with emblica and sophora to help protect the skin from the damaging effects of external aggressors.

*Product not equal to medical or cosmetic procedures.

No7’s skin brightening serums

One of No7’s best brightening serums, our +15% Vitamin C Serum instantly transforms dull, tired-looking skin, improves the appearance of skin texture and tone, and reduces the appearance of discoloration. With a light, non-sticky formula, it glides over skin effortlessly to brighten skin for a dewy, youthful-looking glow.

No7’s hydrating serums

One of the best hydrating serums that’s also an anti-aging serum, No7 Restore & Renew Serum is infused with hyaluronic acid, amino acids and ceramides to instantly hydrate and nourish the skin.  Ithelps skin to feel firm and lifted whilethe complexion appears more radiant in as little as 2 weeks.

Alternatively, No7 Protect & Perfect Advanced Serum is a supercharged combination of antioxidants and a next-generation peptide that helps keep skin looking younger for longer. It’s infused with repleninshing hyaluronic acid and rice protein for skin that feels hydrated and smooth.


Discover No7’s collection of face serums for all skin types

No7 Beauty

No7 Beauty

Writer and expert