About Us | No7

No7 Serum Range: Restore & Renew, Lift & Luminate , Protect & Perfect , Early Defense

Our No7 History

Since 1935 No7 has been creating beauty history by helping women look and feel their best. With our rich health and beauty heritage, innovative skincare, and make-up backed by science, we’ve become the trusted brand through the generations.

No7 has always offered every woman luxurious and glamorous beauty at a price they can afford. We give every woman the support, confidence, and momentum to live life on their own terms.

Our story

Empowering Women since 1935

Over the decades, No7 has been through the same monumental, cultural shifts as our customers; mirroring generations of women as they’ve led the change in society.

When women were challenging their social freedoms in the 1930s, we stood in solidarity and provided a sense of femininity for women throughout the Second World War whilst they kept the country going.

The social liberation of the 1960’s gave women even greater freedom, and No7 offered a ‘passport to beauty’ with products for women on the move, allowing them to express their own creativity and individuality.




No 7 Laboratories Line Correcting Booster Serum

There when you really need us

We’ve always believed beauty is about confidence and self-belief. That’s why over the years we’ve championed the causes that matter by creating strong relationships with organizations that help women, such as cancer care charities. We are proud to have over 1,100 specially trained No7 Boots Beauty Advisors, who offer tailored beauty advice to help people being treated for cancer feel more like themselves again.

Research and technology

Research and technology

Since 1935, No7 has focused on delivering brilliant beauty solutions which help women to look and feel their best every day with products that be can be relied on to really work, fit into women’s lifestyles and be a pleasure to use. In this exciting, changing world it’s essential to continually refresh and deepen our understanding of women’s beauty needs. At No7, this is done through consumer research and product testing.

More recently, breakthrough innovations have come in the form of our ground breaking age-defying serums, specially designed to respond to the different needs of skin as it ages, and our skincare-infused foundations and complementary products across concealers, blushers, and bronzers. Continued investment in groundbreaking research and development and responding to the ever changing needs of millions of customers every day, has helped No7 become an award winning beauty brand.

Keep in touch

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