Do you find that even after cleansing, toning and moisturizing, your skin lacks radiance and fine lines and wrinkles just won’t iron out? Although these three steps are essential to any effective skincare routine, they cannot impede the development of fine lines, wrinkles, and hyperpigmentation (or dark spots) in most cases. In order to slow down the appearance of signs of aging and improve your complexion, you will need to add something a bit more powerful to your skincare routine: serums.
What is face serum?
Serums are highly concentrated formulas packed with key ingredients that target the signs of aging and dull skin. Because they are highly concentrated, they contain smaller molecules than a typical moisturizer, making it much easier for the skin to absorb the ingredients. This allows the serums to get to work immediately, so you may see results quicker than you would if you only moisturized.
What does face serum do?
There are many benefits of using serum on your face and neck, but generally, they help to reduce the appearance of signs of aging (wrinkles, fine lines and dark spots) and improve the overall complexion of your skin. Which serum you use will depend on your own skincare goals, as some are designed to target specific skin concerns, while other serums are tailored for specific skin types.
How to use face serum
To aid their absorption, serums are typically water-based and lightweight. This makes them different to moisturizers, which are mostly thick and occlusive. With that said, you should apply serum after you’ve cleansed and toned, and before you moisturize. The moisturizer will form a barrier to prevent the serum from evaporating, which will force it to absorb into the skin. For optimal results, you should apply serum every day, morning and night.
Discover our range of serums
Each of our serums are powered by Matrixyl 3000+, our unique, anti-wrinkle peptide technology, which is clinically proven to address the three major signs of aging.
We offer a range of anti-aging serums for all skin types that fight the signs of aging among other skin concerns. Check out our list below to discover which formula is right for you.
Our best face serum for dry skin
No7 Protect & Perfect Intense Advanced Serum is formulated with hyaluronic acid, a chemical compound that occurs naturally in the skin. As we age, our bodies produce less hyaluronic acid, which explains why our skin loses elasticity and dries out quicker when we’re older. Hyaluronic acid is a humectant, meaning it draws water to the skin and prevents water loss. This, coupled with the rice protein and alfalfa complex in our Protect & Perfect serum, means it can greatly improve the look of skin’s elasticity. For optimum results, use after exfoliating with No7 Protect & Perfect Intense Advanced Serum Activating Pads.