How to Minimize the Appearance of Under-Eye Wrinkles

How to Get Rid of Lines Under Eyes

Finding the right anti-aging eye cream can mean the difference between pronounced crow’s feet and subtle laugh lines. We explain how to help get rid of lines under the eyes and introduce you to the best eye cream for wrinkles. 

What causes wrinkles under the eyes? 


The skin grows thinner and loses elasticity with age (as collagen and fat levels naturally deplete), causing wrinkles to appear. As the skin around the eyes is thinner than the rest of the face, fine lines often appear around the eyes first.  

Sun damage and environmental stressors 

UV rays can break down the collagen in the skin, causing fine linesEnvironmental stressors can also damage the skin barrier, resulting in premature wrinkles. 

Dehydrated skin 

Dehydrated skin is a skin condition triggered by a lack of water. Skin often feels tight and flaky, while fine lines look more pronounced, particularly around the eyes.  

Facial movements 

Repetitive facial movements (frowning, smiling and squinting) can cause lines to appear prematurely under the eyes. 

How to get rid of lines under the eyes 


  1. Use a serum for under eye wrinkles
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    Use a serum for under eye wrinkles

    Collagen peptide serum is a non-invasive wrinkle solution and the secret to a smoother and more youthful-looking under eye area.  

    No7 Line correcting Booster Serum is a powerful, targeted under eye wrinkle treatment. Containing Matrixyl 3000+ and 7 times more proprietary collagen peptide technology than our other serums, it’s clinically proven to reduce the appearance of stubborn fine lines and wrinkles by up to 5 years in 12 weeks.* Morning and night, apply directly onto fine lines under the eyes for younger-looking skin.  

    *Based on expert assessment of under eye and/or crow’s feet wrinkles correlated to age. 

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  2. Apply hyaluronic acid daily
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    Apply hyaluronic acid daily

    The key to plump, hydrated and youthful-looking skin, hyaluronic acid is a powerful humectant that helps replenish moisture levels and improve the appearance of fine lines and wrinkles.   

    No7 Protect & Perfect Intense Advanced Eye Cream combines hyaluronic acid with our powerful anti-wrinkle peptide technology to help reduce the appearance of fine lines and wrinkles around the eyes. Apply twice a day for smoother, younger-looking skin. 

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  3. Don’t forget the serum
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    Don’t forget the serum

    The best eye serum for wrinkles should quickly absorb into the skin and deliver a powerful dose of potent ingredients that help to reduce the appearance of fine lines.  

    No7 Youthful Eye Serum blends anti-aging peptides and Vitamin A with hydrating hyaluronic acid and brightening Vitamin C to help make skin feel firm and look smooth. Dot onto the eye area after cleansing, toning and applying facial serum. Then, dab and tap into the skin to help revitalize and brighten for a boost of youthful radiance.

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  4. Add retinol to your eye care routine
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    Add retinol to your eye care routine

    The secret to smoother, younger-looking eyes, retinol supports the skin’s natural renewal process, enhancing its ability to retain water and helping to improve the appearance of fine lines and wrinkles.  

    No7 Pure Retinol Eye Cream delivers the power of retinol without the irritation. Developed with a unique combination of .05% pure retinol, No7’s powerful collagen peptide technology and soothing shea butter and bisabolol, it helps to improve the appearance of fine lines, wrinkles and crow’s feet. Every evening, dot around the eyes and gently blend into the eye contours to leave skin looking firm, lifted, hydrated, and brightened.  

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  5. Moisturize under the eyes
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    Moisturize under the eyes

    Used after an eye serum, an eye cream works to smooth the surface of the skin around the eye. The best eye creams for wrinkles are formulated with plumping and firming ingredients like hyaluronic acid, peptides and Vitamin A.  

    Created specifically for the delicate skin around the eyes, No7 Restore & Renew Multi Action Eye Cream makes the eye area look brighter, lifted and more even in just 4 weeks. It’s formulated with No7’s unique anti-wrinkle, firming and brightening complexes (with peptides, hyaluronic acid and Vitamin A) to visibly reduce the appearance of puffiness, dark circles, fine lines and wrinkles.  

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  6. Start using eye cream early
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    Start using eye cream early

    Delaying the appearance of fine lines is always easier than trying to get rid of them, so start using an eye cream sooner rather than later. 

    Designed for young skin, No7 Early Defence Eye Cream is formulated with our unique Double Defence technology to help protect skin’s natural defenses and keep the eye area looking younger for longer. It’s also infused with Lipopeptides and Vitamin A to help reduce the appearance of those first fine lines. 

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  7. Always wear SPF
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    Always wear SPF

    Sun damage can cause the collagen in skin to break down, resulting in a loss of firmness and elasticity. To prevent sun damage, use an SPF-infused face cream every day to help shield skin from both UVA and UVB rays.  

    Formulated with broad spectrum SPF 30 and our Double Defense technology, No7 Protect & Perfect, Lift & Luminate and Restore & Renew face creams help to protect the skin from harmful UV rays and environmental stressors. Apply every morning as the last step of your skincare routine.   



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No7 Beauty

No7 Beauty

Writer and expert