Why You Should Add Face Toner to Your Skincare Routine

what does toner do

The unsung hero of your skincare routine, a face toner can help to promote radiant, healthy-looking skin if applied regularly and correctly – but what is toner exactly? And what does toner do? Keep reading to discover the benefits of face toner, as well as how and when to apply it.

What is toner?

Face toner is a water-based solution that’s applied after cleansing, but before serums and creams.

Old-school facial toners were originally designed with high alcohol content, and often left skin feeling dry and prone to irritation. Toners today, however, are much gentler. They can remove traces of impurities and help to replenish, brighten and soothe the skin after cleansing.

What does toner do for your face?

Reduces the appearance of large pores

Face toner helps to remove remaining traces of dirt and makeup after cleansing, while sweeping away impurities that result in clogged pores. It also leaves large pores looking tighter and helps to reduce their appearance.

Supports the natural pH of skin

While some face washes can upset the pH of the skin, toner for face helps to protect its natural, healthy balance, leaving skin feeling refreshed and revitalized.

Prepares skin for next steps

Applying a face toner prepares skin for the next steps of your skincare routine by creating a clearer, balanced canvas that can more easily absorb the key ingredients in face creams and serums.

How to use toner

Facial toners should be used as part of a healthy skincare routine, both day and night after cleansing, but before applying serum or moisturizer.

Who should use face toner?

Facial toner is suitable and beneficial for all skin types. However, those with oily or acne-prone skin may benefit most, as toner helps to reduce shine and unclog and reduce the appearance of large pores.

Best facial toners

Radiant Results Revitalizing Toning Water

Infused with No7’s Tri-Vit Complex and red ginseng,  No7’s Radiant Results Revitalizing Toning Water is our best toner for sensitive skin. It’s formulated to help protect skin’s natural balance and reduce the appearance of pores, while leaving skin feeling renewed, toned and soft.

Apply onto a cotton pad, then sweep over the face morning and night after cleansing for healthier-looking skin in just 1 week.

Radiant Results Purifying Toning Water

Blending Meadowsweet with No7’s Tri-Vit Complex, No7’s Radiant Results Purifying Toning Water is our best toner for oily skin, and supports a clearer, more even-looking complexion.

Apply onto a cotton pad, then sweep over the face to leave skin looking refreshed and shine-free, while reducing the appearance of pores.

shop the best facial toner for clear skin


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No7 Beauty

No7 Beauty

Writer and expert