Expert Advice

How to Look Younger with Makeup

With age, our skin and the way makeup finishes on our skin also changes, so our makeup and application method should also change. Tailoring the placement of makeup, the formula applied, and the technique used to the characteristics of mature skin can make all the difference when looking to achieve a youthful glow.

Read our top makeup tips for older women to learn how to create a brightened, refreshed and smooth-looking appearance with the best makeup for mature skin.

What to look for in makeup for mature skin

With age, collagen levels in the skin naturally deplete, causing a loss in plumpness and elasticity, and enhancing the appearance of wrinkles.

As such, the best makeup for mature skin boasts a lightweight, sheer formula that doesn’t settle into fine lines or wrinkles, and is infused with key hydrating ingredients, like hyaluronic acid, niacinamide and Vitamin C, to help moisturize and brighten for younger-looking skin.

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Makeup tips for older women

The best makeup for mature skin helps refresh and brighten, while smoothing the appearance of fine lines and wrinkles for a more youthful-looking, lifted effect. The secret to achieving that younger look with makeup lies in the prep, product choice, and correct application.

Tip 1: Follow an anti-aging skincare routine

Think of your makeup routine as a continuation of your skincare regimen. Before applying makeup, follow a strict anti-aging skincare routine (cleanse, tone, serum, eye cream, and moisturizer) to help reduce the appearance of fine lines and wrinkles, and create a smooth, hydrated canvas, ready for the application of your makeup for mature women.

After cleansing and toning, apply an age-defying serum, like No7 Line Correcting Booster Serum, to help fill out fine lines for skin that looks up to 5 years younger*. Then, apply a moisturizer, like No7 Restore & Renew, for smoother-looking skin in one week.

*Based on expert assessment of under eye and/or crow’s feet wrinkles correlated to age

Tip 2: Use a makeup primer for mature skin

Primers help to even out the texture of skin and prevent makeup from sitting in fine lines and wrinkles, making for effortless makeup application and a smooth-looking finish. Primers infused with hydrating ingredients are best for older skin.

No7 Lift & Luminate Primer is one of the best makeup primers for mature skin for longer-lasting, flawless-looking makeup. Enriched with age-defying sodium hyaluronate and niacinamide, it gives skin a firmer and more lifted appearance, while helping to reduce the depth of fine lines.

Tip 3: Apply a hydrating foundation for mature skin

Liquid foundations infused with hydrating ingredients provide a satin finish, making them the best makeup choice for older women. Flattering for aging skin, these formulas help to reduce the appearance of fine lines and wrinkles, while evening out the skin tone for a more youthful-looking complexion.

Our best foundation for mature skin, No7 Restore & Renew Foundation provides light-to-medium coverage. It’s formulated with Collagen Peptide Technology and Vitamin C to visibly improve the 5 key signs of aging and create a brightened glow. Ideal for aging skin, its flexible formula also moves in harmony with your facial expressions, providing a smooth, skin-enhancing finish.

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Tip 4: Brighten with the best under eye concealer for mature skin

As well as dark circles under the eyes, mature skin is prone to discoloration, age spots and pigmentation. Creamy, hydrating concealer formulas are best for mature skin, and, when applied correctly, can have a lifting effect.

No7 Hydraluminous Dark Circle Concealer is a full coverage concealer designed to revitalize the appearance of tired-looking eyes, while providing all day moisture and a luminous finish. Thanks to its cushiony texture, it melts seamlessly into the skin and won’t migrate to fine lines and wrinkles throughout the day.

Makeup tip for older women: Choose a shade that’s 1-2 shades lighter than your skin tone to create a brightening effect. Dot the concealer under the eye and blend outwards towards the temples for a face-lifting effect.

Tip 5: Set base makeup with the best setting powder for mature skin

Setting powder helps to set makeup in place all day, keep oil at bay, and reduce the appearance of fine lines and pores, for younger-looking skin.

Sweep a light layer of No7 Lift & Luminate Powder onto the skin using a powder brush. Focus on the area’s most prone to oiliness and shine, including the forehead, nose and chin. It helps to diffuse light and reduces the appearance of pores and fine lines, leaving skin looking visibly smoother.


Tip 6: Brighten the eye area with a mascara for mature eyes

With age, the skin around the eye area often droops and lashes typically lose density. To help counteract these signs of aging, apply mascara to define the lashline and create a wide-eyed, refreshed look. As black shades and thick application can create a harsh look, especially on fairer skin tones, consider using a brown hue.

To create minimal eye makeup for mature eyes, curl the lashes and apply 1-2 coats of No7 Full 360 Waterproof Mascara in black or brown to the upper lashes for fuller, longer-looking lashes, and brighter, more youthful-looking eyes.

Makeup tip for older women: Avoid applying mascara on the lower lashes, as this can create dark shadows and draw attention to under-eye wrinkles and puffiness.


Tip 7: Add warmth and dimension with a blush for mature skin

Cheeks appear thinner with age, but blush helps to create the illusion of volume, adding warmth and a lit-from-within effect for younger-looking skin.

Lightly sweep No7 Match Made Blush onto the apples of the cheeks and along the cheekbones for a natural-looking, radiant flush. One of the best blushes for mature skin, it’s designed with a micro-fine powder and Vitamin E to provide a velvety smooth application and all-day wear.

Makeup tip for older women:  Avoid applying blush while smiling, as when the face returns to a neutral expression, the blush will be positioned too low and drag down the face.

Tip 8: Lift the complexion with a lipstick for mature women

From natural nudes to a pop of color, wearing lipstick can help to instantly brighten the complexion. However, as lips naturally thin with age and vertical lines around the mouth deepen, choosing the right formula is key. Matte lipsticks, for instance, can be drying and settle into these fine lines. Instead, apply a hydrating formula.

For youthful-looking lips, apply No7 Moisture Drench Lipstick. Its moisturizing, satin formula helps to prevent the lipstick from bleeding and emphasizing wrinkles around the mouth.

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No7 Beauty

No7 Beauty

Writer and expert