Expert Advice

Top 5 Mascaras for Your Best Lash Look

Mascara is a makeup staple and has the power to enhance your eyes more than any other makeup product. From fluttery and softly defined, to lush and long, there’s a mascara for every lash look. Read on to discover how to apply mascara and explore No7’s best mascaras to define the eyes and provide a wide-awake look.

What is mascara for?

The finishing touch to your makeup routine, mascara’s main purpose is to enhance the eyes. It not only darkens lashes, but helps to curl, lengthen and volumize for brighter, wider-looking eyes.

What to consider when choosing a mascara

The desired effect

Before choosing a mascara, it’s important to decide whether you would like a volumizing, thickening, curling, or lengthening effect. No7 mascaras offer multiple benefits, but each formula is more tailored towards a particular finish.

Mascara brush types

The size and shape of the mascara wand influences the end results of your lashes. Natural brushes are the key to achieving volume and thickness (as they’re thicker and apply more product to the lashes), whereas plastic and rubber wands are best for elongating, defining and separating lashes.

The color

Mascara is typically black, as the dark shades adds the most definition to the lash line. However, this can sometimes appear harsh, especially on fairer skin tones. For a more natural and subtle look, try a brown mascara.

How to apply mascara

Step 1: With an eyelash curler, curl the lashes to create a lifting, wide eye effect.

Step 2: Pull the mascara brush out of the tube and wipe off any excess on the side to avoid clumping. Avoid pumping the wand in and out of the tube as this pushes air inside and dries out the formula quicker.

Step 3: Angle the mascara brush horizontally, then apply the mascara to the base of the upper lashes and sweep upwards towards the tips.

Step 4: To help create separation, gently wiggle the brush back and forth, ensuring all lashes are evenly coated.

Step 5: Apply sparingly to the bottom lashes, using just the tip of the brush.

Step 6: If a more volumized look is desired, apply another coat.

Mascara tip: If product has smudged or transferred onto the eye area, allow it to dry and gently remove with a Q-tip and micellar water.

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The best mascaras

Mascara for length

Perfect for adding length, No7 Lash Extender Mascara is the best mascara for short lashes. The unique formula is enriched with volumizing spheres for that long lash effect, while the Precision Brush with paddle-shaped bristles grips lashes to create definition and deposit the perfect amount of formula to avoid clumps or flaking.

Best mascara for volume

No7 Full 360 Ultra Mascara is an ultra-nourishing mascara that provides smudge-proof, clump-free volume and length for up to 12-hours. Infused with Vitamin E and shea butter, it’s also the best mascara for sensitive eyes, helping to condition the lashes and deliver a volumized lash effect.

Best waterproof mascara

Sweat and tear-proof, No7 Full 360 Waterproof Mascara is perfect if you’re prone to watery eyes or need a long-wearing formula.  It’s formulated with a unique blend of volumizing and lengthening agents, for a full and defined lash look, while the curved brush grips lashes to create a wide-awake curl that lasts 12 up to hours. Choose between our black and brown shades.

Best curling mascara

No7 Original Full 360 Mascara is our all-in-one best curling mascara that creates beautiful, more noticeable lashes. The curved brush helps to grip every lash, coating from root to tip for a wide-awake curl that holds for up to 12 hours.

Best mascara that doesn’t smudge

No7 Stay Perfect Mascara is a long-lasting volume mascara that’s smudge, humidity and sweat proof for up to 24 hours. Its flexible, rubber brush coats lashes from root to tip, making them appear separated and full.

How to remove waterproof mascara

Designed to last, waterproof mascara is often difficult to remove without excessive rubbing (which can damage, stretch and age the delicate eye area). However, No7 Micellar Cleansing Water is designed to remove waterproof and long-lasting makeup in 4 steps with no need for rubbing.

Step 1: Soak a cotton pad in No7 micellar water.

Step 2: Hold the cotton pad against closed eyes for 30 seconds to allow the micellar water to dissolve the product.

Step 3: Gently slide the cotton pad over the lashes in a downward motion to remove the mascara.

Step 4: Sweep the other side of the cotton pad over the rest of the eye area to remove any residue and avoid panda eyes.

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No7 Beauty

No7 Beauty

Writer and expert


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