How to Achieve the Natural Makeup Look

A woman applies a natural makeup look while looking in a mirror | No7 Beauty US

Natural makeup has been gaining recognition as an effortless option for women of all ages and skin types.

Perfect for enhancing your everyday appearance, there are a few key mistakes to avoid when it comes to natural makeup application. From foundations that are too heavy to poor color matches, achieving pared-back beauty is somewhat of an art form.

However, we are here to help. We’ll guide you on the right products to use and the best application techniques, to help you navigate the nuances of the natural makeup look.

What Is Natural-Looking Makeup?

Giving the illusion of wearing no makeup, the natural look is intended to enhance your features using minimal products. Providing an effortless option for everyday makeup, it is universally flattering and – as a bonus – is perfect for those looking to save a bit of time in the morning.

How to Do Natural Makeup: A Simple Guide

So how do you do natural makeup? The secret is using just the essentials and keeping steps minimal. In this look, less really is more.

To create a pared-back, yet perfectly polished look – read on.

Step 1: Prep and Prime Your Skin

When it comes to achieving natural-looking makeup, your base is key. After cleansing, toning, and moisturizing your skin as normal, apply our Airbrush Away Primer to soften the appearance of fine lines and ensure your skin is prepped for seamless makeup application.

Expert tip: Don’t underestimate the power of skincare when it comes to natural makeup. Prioritise looking after your skin to achieve a healthy, glowing complexion that’s perfect for bare-faced and lighter coverage looks.

Step 2: Apply a Light-Coverage Base

A woman with primed skin and a light-coverage base| No7 Beauty US

As the natural look relies on appearing as though you aren’t wearing makeup, finding the right foundation can prove to be a bit tricky. Opting for a formula that’s too heavy can ruin the bare-skin illusion.

Designed to enhance your complexion, our HydraLuminous AquaRelease Skin Perfector melts beautifully into the skin to provide sheer-to-light coverage. We recommend placing a small amount on the back of your hand before using a damp makeup sponge to gently apply, building the product up to your required coverage.

Expert tip: It’s important to choose the right foundation for your skin tone for the best results.

Step 3: Conceal and Set

While this makeup look is all about enhancing your natural beauty, sometimes a bit more coverage is desired. Applying our full-coverage, and blendable, No7 HydraLuminous Dark Circle Concealer will help to hide dark circles for a revitalized complexion.

Next, it’s time to set it in place. Using a fluffy powder brush, dust setting powder over your face to mattify and improve the longevity of your makeup. Our Lift & Luminate Pressed Setting Powder is the ideal choice, as it also helps to diffuse light for a flawless, illuminated finish.

Step 4: Add a Natural FlushA woman smiles with a natural rosy glow from ‘no-makeup’ makeup | No7 Beauty US

A healthy glow is synonymous with natural-looking makeup. The No7 Lip & Cheek Tint has a creamy formula that can be easily blended into the skin for a soft, flush of pink. Simply use a clean ring finger to press onto the apples of your cheeks before gently using your finger to blend out for a subtle finish.

Expert tip: If you’re on the hunt for the best makeup for natural looks then cream formulas are a great choice. Easy to blend thanks to their ability to melt into the skin, they avoid the risk of appearing cakey and ruining the effect of ‘no makeup’ makeup.

Step 5: Groom Your Brows

From overplucked to overfilled, eyebrows have been through a lot in recent years. Luckily for them, natural, basic makeup is all about embracing them in their current state.

To hold your brows in place, brush our Eyebrow Gel through using short strokes. Formulated with a subtle tint, it will fill in any sparse areas to leave brows looking natural yet polished.

Expert tip: Remember, eyebrows are sisters, not twins, so don’t worry about achieving perfectly symmetrical brows.

Step 6: Long-Lasting LashesA woman wearing natural makeup smiles while touching her face| No7 Beauty US

When it comes to lashes it’s important to select your mascara formula carefully, as smudging, clumping, and flaking can ruin your bare-faced effect.

Our Stay Perfect Mascara has serious staying power thanks to the unique Lash Tubing Technology that evenly coats your lashes from root to tip for a lengthened and volumized appearance.

For the ultimate ‘no makeup’ look, our Lash Impact Serum could negate the need for mascara. Simply apply along the lash line as part of your evening skincare routine and fuller, thicker lashes could be yours in just eight weeks.

Step 7: Finishing Touches

Lip balm is an essential finishing touch for any natural makeup look. Infused with hyaluronic acid, our HydraLuminous Lip Balm promotes a wonderfully nourished pout, while the sheer tinted formula helps to subtly enhance your lip’s natural color.

As with any new makeup style, practice makes perfect. However, with our guidance, you’ll soon be the master of an effortlessly natural look. For more makeup ideas and advice visit our blog.

No7 Beauty

No7 Beauty

Writer and expert