I have always L'Oreal pencil eyeliner. But I have tried their liquid and other brands and I don't like the way the brush is or the way it stays on the skin. But this is my first time trying No7 liquid liner and I am in love. It dries very fast and does not smudge. It also has a brush that literally is smooth and just fine enough for the perfect precision. It last forever and doesn't drip, smear, or smudge even with it being waterproof free. I literally love this and it's a beautiful black color!

This liquid eye liner was very difficult to apply without it being messy. It also came off through out the day giving me a black eye even with different primers to increase staying power. I currently use Loreal infallible liquid eye liner, Benefit, and Lancome liquid eyeliners. For the price and staying power, Loreal cannot be beat. This gets 2 stars for the cost though I really cannot use it given it's draw backs.

Easy to get a very fine line to something more dramatic. Takes a minute to dry, but no smudge and no smear. Love it! Will order again for sure.

This liner is perfect!  Thin enough that I can apply it prefessionaly