Building a daily skincare routine is key to maintaining healthy, youthful-looking skin. While you may think that cleansing and moisturizing will do the trick, there’s one step that many men seem to be missing: face serum. We take a look at why serum should be part of every man’s skincare routine, as well as the science behind this anti-aging miracle.
What is serum?
While cleansers and moisturizers do exactly what they say on the bottle, face serums may confuse those who aren’t skincare enthusiasts. Serums are highly-concentrated formulas designed to be fast-absorbed by the skin, which gives serum its light, gel-cream texture, and in order for the key ingredients to penetrate the skin’s surface.
What does serum do?
Even in small doses, serums can deliver a wide range of benefits to the skin. They can help to reduce the signs of aging, such as the appearance of wrinkles and fine lines, as well as improving overall complexion for radiant, healthy-looking skin. They’re fast-absorbed, so you’re likely to see results more quickly than you would if you were just using cleanser and moisturizer alone.
When to use serum
Serums are typically lightweight – they’re not thick and creamy like most moisturizers. Therefore, you should apply serum after you’ve cleansed your face. Gently massage a pea-sized amount into the skin and, once it has been absorbed, apply a moisturizer over the top to form a barrier on the skin, locking in those active ingredients. We recommend doing this every day, morning and night, for optimal results.
Best face serum for men
For a face-firming serum, try No7 Men Protect & Perfect Intense ADVANCED Serum. Powered by Matrixyl 3000 Plus, this anti-aging serum helps to reduce the appearance of deep lines and wrinkles in as little as just 4 weeks. Our easily-absorbed formula works instantly, leaving skin feeling firmer and smoother, and looking healthier. It’s also suitable for those with sensitive and dry skin.