Expert Advice

The Most Popular Superfoods for Skin In The US

The body’s largest organ is the skin and therefore what you consume can have a big impact on the health of it. Superfoods have been becoming increasingly popular, with more people wondering what their benefits are and how they can incorporate them into their daily lives.  

With that in mind, No7 Beauty has analyzed Google search data to find out which states are searching for superfoods that are best known for having positive effects on the skin.  

The most popular superfood skin searches in the US  

No7 Beauty’s analysis revealed that figs are the most popular superfood for skin with 823,000 monthly searches, and interestingly, this has seen an increase of 122% from last year and 48% over the last three months. This is followed by oysters with 550,000 monthly searches – an increase of 83% from the previous year.  

At the other end of the scale, barley grass had the lowest number of monthly searches (2,900), followed by cacao powder (18,100) and watermelon seeds (18,100).  

Although barley grass has some great benefits it does contain gluten, so  is not a suitable superfood option for many people. Expert Dr. Fasano estimates 6-7% of the US population have a gluten sensitivity which means this would affect around 20 million people. 

Cacao powder is rich in antioxidants, minerals, vitamins, and other health-boosting goods. However, when it goes through ‘Dutch Processing’ which was brought in to remove the bitterness and darkness of the flavor, it can lose between 60-90% of these benefits. Therefore, sourcing raw organic cacao powder can be difficult and is probably the reason this superfood has seen a decline in popularity.

Watermelon seeds are packed full of nutrients such as Vitamin B, Potassium, Zinc, and many more, but whether it’s due to the long process needed to obtain the seeds from within the watermelon or because people are wary of consuming too many natural sugars in this fruit, the research has shown that this superfood isn’t as popular as we would have thought in the US.

No7 Beauty’s team also revealed that avocados, kombucha, mushrooms, quinoa, turmeric, acai, and eggs were amongst the top 10 highest searches in the US in relation to superfoods for skin health.


The most popular superfoods by state  

Delving into the state research, No7’s team revealed that the sunshine state of California was searching for figs the most (165,000 searches per month), followed by Texas (74,000 searches), and then New York (60,500 searches).  

Some states didn’t follow the fig trend, with Washington searching for oysters 27,100 times a month and Hawaii searching for acai 9,900 times a month.  

People in Delaware have been searching for eggs 2,400 times a month, and those in Alaska have been searching for ginger, with 2,200 searches a month. No7’s research also revealed that Idaho was searching for salmon 5,400 monthly.  

The least popular superfood searches by state 

 At the other end of the scale, North and South Dakota ranked lowest for searches in relation to figs with just 1,000 searches per month. This pattern was then followed by Vermont and Wyoming with just 1,300 monthly searches.  

The benefits of fig for your skin  

When it comes to figs, surprisingly, they have more minerals and fiber than lots of other fruits, vegetables and nuts. They also contain a high level of antioxidants which can result in preventing collagen in the skin from breaking down. 

 It’s not surprising to see how much of an increase figs has seen over the last year, especially with the ever-rising interest in collagen within the beauty industry.  

The benefits of oyster for your skin  

Oysters host a wide variety of benefits; nutritionists even consider them to be one of the top superfoods. It is the world’s highest zinc-rich foods and as the body doesn’t produce Zinc itself, it relies on outside sources for it. Zinc develops cells and improves the quality of skin as well as many other things. On top of this, they are packed with vitamins, minerals, and all nine amino acids.


No7 Beauty

No7 Beauty

Writer and expert